Hey guys, I'm Nicola, I'm the videographer
here at Clix. I wanted to tell you a
few things that I've learned over the
years that have made my videos increase
in quality.
So if you're beginning a video or if you've been doing video
for a few years, either way this should
help maybe a little bit. So I'm going to
go over a few basic things that you
should remember when recording video and
the comfort of the people that your
video in and also the criticism that you
may receive once your final product is
done. So beginning with the basics. There
are things that you should always check
when you're starting to film something.
Focus and lighting are the two main
things that I've had trouble with in the
pas, but there's a wide array of things
that you need to look out for. When I
started working at Clix, the first video
I ever shot was of FAQ questions and I
thought everything was in focus, I
thought the lighting was good. Come to
find out when I started to edit the
video, that the subjects right eye was out
of focus. So if you're behind the camera
and the subject you're interviewing is
moving all around, it's not a bad idea to
use auto focus. If the product in the end
is gonna be better use the auto focus
there is no shame in that I promise you.
Because if your subject is out of focus,
that is so distracting and the quality
of your video is going to go down. Also
double check the lighting. Sometimes when
your videoing something might look
really good on a person... I know I've had
a friend who said she was shooting an
interview and she really liked the
lighting that was happening on the
person's face. She got to the editing and
he was way overexposed. It may look good
on the viewfinder but once you get the
computer it looks bad. So just play it
safe most the time. I'm not saying don't
be creative, I'm saying just ensure that
it's going to be okay. One of the worst
things you can tell yourself when you're
recording video is, "don't worry, I'll take
care of it in post." We've all done it. We
all will continue to do it, but it's
something to keep in mind. I can't tell
you how many times I've said that and
then have gotten to the editing
process and have
spent hours on something so tedious that
would have taken 10 minutes to fix
during filming. Postproduction is a
beautiful thing but please don't rely
too much on it. Another basic thing to
keep in mind is the importance of audio.
I like to say that it's video with a
face, audio would be the eyebrows; they
are underrated but without them people
look ridiculous. So you can have the most
beautiful footage that you've ever gotten,
but if your audio is bad, that's the only
thing people are going to notice. So make
sure your audio levels are right because
if there's distortion that's almost
impossible to edit out in
post-production. Don't distort the audio.
Don't do it, DON'T DO IT NOOOOOO!
Make sure that if there's background noise, that you can maybe edit
it out or just try to avoid it
altogether. If you're adding music to
your video, to make sure it's not
distracting the viewer from what the
subject is saying... keep those levels down.Bbecause this just sounds ridiculous.
So if you're shooting something
and you're super overwhelmed because maybe
it's something you're not used to, just
stay calm and make sure you have the
basics under control because if you do
it's going to be fine. Something that I
find is probably one of the most
important things with recording video
but doesn't get as much attention is the
comfort of your subject. So many times
I've gone to a shoot and the subject has
been obviously uncomfortable and in a sense
kind of resents me for putting
them in that position. You have to give
them positive feedback constantly. Tell
them that the lighting makes them look
good. Make sure you tell them that when
they've answered a question really well,
that they've answered the question
really well. You'd be surprised at how
much confidence that gives a person.
Never overbear them. If someone is
uncomfortable and I'm directing them
very forcefully, that's going to make
them feel smaller and therefore speak
quieter and be even more timid with what
they have to say... that is not what we
want. In that situation you need to be
very calm with them, tell them that
they're going to do a great job, that the
camera isn't there, just to look at you
the videographer and to have a
conversation with you. Make sure when
you're looking at them and they are
talking to you
you are listening. That is so important
So let's say I'm the interviewer and my
subject is there. If I am not really
listening to them and I'am looking around,
I'am looking at my watch, I constantly am
checking the camera instead of
maintaining eye contact with them, then
they're going to start thinking what
their thing is an important. They won't
go into as much detail and your
interview might be a little bit ruined
and their perception of you is going to
go way down. So be attentive. That
doesn't mean don't check your camera
because that is very important, but let
them know first, say, "if I look over at my
camera I promise you I'm still
listening I just want to make sure
everything is going well." It's as easy as
that. The comfort of your subject is so,
so, so important. So keep that in mind.
Finally criticism. The thing that I struggle the most with. I think with a
lot of creative fields people take this
feedback very personally and I'm no
different, sorry Ryan. So if I make a
video and I feel really good about it
and I send it off for approval and I get
all these edits facts I feel bad. I don't
like it, but it's something that I need
to work on because everyone has
different opinions and different likes
and in the end they are only trying to
help me and you. Just take a step back,
breathe, make the changes that they
suggest, and nine times out of ten, they
are really good suggestions. So you have
to see it as them trying to help you and
not degrade you. You're talented, that's
why you're here, that's why you're
editing, that's why you're filming, but
there is always room for improvement and
the people around you are going to help
you with that... please don't overlook this.
So to wrap things up. We went over some basic
things to remember when filming video.
The comfort of your subject it is so
important. Also the criticism that
you will receive... don't take it
personally.
If this video helps you, give me a thumbs up. If you agree with what I
said let me know. If you disagree,
let me know. If you have anything to
add please put it in the comments. I want
to know your thoughts. Thank you.
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