Waching daily Sep 4 2018

In our last video we talked about

creating videos for Facebook and we

really delve into in the pre-production

stage, production stagewhen you're

figuring out your messaging and you're

actually recording, capturing all the

footage: what should you be keeping in

mind. In this video we're gonna cover the

editing stage, the post-production stage

When you're creating a video for

Facebook one of the things you need to

keep in mind in this editing stage? Let's

dive into that right now! The first point

here around the editing stage of

creating a video for Facebook

specifically is closed captioning. This

is the first tip and almost the most

important tip because of today's world

and the way the platform works most

people are scrolling through on their

phone they are not listening we sound

They don't have sound enable, it auto

plays but they most people don't click

on it to listen to it, so having closed

captioning pulls them in captures their

attention, allows them to actually engage

in watch the entire video without having

to listen to it. They may even be in a

place they can't turn the sound on. So

having closed captioning, whether it's

hard embedded: meaning we burn in

it's always on, it's beneath the

video. You put it in on the editing

stage or you create a closed captioning

file. an .SRT file and you add it to the

Facebook video on a Company Page. I don't

believe you can put a .SRT file on a

Personal Page or Group Page, but you can

do it our Company Page and for when

you're boosting and creating ads for

Facebook it actually will automatically

create subtitle files for you because

Facebook itself knows how important they

are. We actually created a whole another

video on closed captioning specifically

for what the power of it how do you do

it when you're creating it. Take a look

at that to get more insight but know you

need it.

One more point connected to that though

is if it is important for someone to

listen to it, for whatever reason

actually have a visual cue come up and

say "Turn sound on!" or have a little icon

hand say and point -have the person on

camera point- to it say "Turn the sound on",

having that visual cue will make them

more likely to say "Oh alright, well, sure

I'll listen to it and see what they the

audio is". So there's a tip if you really

do need sound. The second point to keep

in mind when you're editing your videos

for Facebook is visual graphics, text

elements, very similar to the closed

captioning. Having textual graphics on

screen to reinforce

and highlight main points, noteworthy

points, is a brilliant strategy if people

aren't listening to the audio or even if

they are, it's a it's a cue for the brain

to reinforce on a certain point you like,

you really want them to make so if I had

a big point to say I would have the text

come up here and say: "my big point, that's

the point I'm making" and you're like

"Ok, he's making a big point!" Having that

textual reinforcement is a great way to

get even more engagement, to make sure

you get a behavioral change whether you

want them to remember a certain concept

or to take it action again, maybe click

turn the sound on, as we just talked

about in a previous point or two go to

another website or to think about a

concept, have a textual graphic on screen

so that they remember that they have

both auditory as well as a visual cue to

remember your point. The third thing to

keep in mind when you're in the editing

stage, the post-production stage is make

a square video, a one-by-one

Instagram, they started this

off. There's a lot of research on

Facebook that shows that square videos

and vertical videos perform much better

than widescreen, which really hurts us

video creatives because we love widescreen

16:9 film look, because

it's just what we know and we're like

"Oh nom vertical video syndrome" but the

research here, one study shows that 56.3%

of the top 25

most engaged Facebook videos were square

They were 1:1 or they were

vertical. And in the top 1,000 most

engaged there was over 70% that

were square and vertical. So over half of

the top twenty-five thousand videos

were square and almost

3/4 of all videos in the top

1000 videos were all squares. So the

research shows it works because it fills

up more of your mobile device and again

most people are on Facebook on their

mobile device so if you can fill it more

the screen when they're scrolling by

they're naturally gonna be pulled in if

it's visually interesting

So having square or vertical is a smart

strategy across all social social

platforms, but specifically Facebook and

you can create multiple versions. One way

If whatever you shot

you need to see all widescreen version

of it, you can actually put bars below

and above. You've probably seen Facebook

videos like this before.

Or you can then zoom in

the footage to have just a section and

there's a really cool site called Crop.video

that actually will help you

create crop it for you. If you already

have a widescreen video so just upload

it. And they have some paid

plans and some free plans. So definitely

check it , take a look at that if you

don't do a lot of editing yourself or don't

have a fancy editing platform to create

a square video. There you go

3 points to keep in mind when you're

editing your video. In our next video

we're gonna talk about what do you need

to keep in mind when you're actually

posting, you're sharing your video on

Facebook to get the most from it. You

want to actually people to watch it

right? You'll be able to engage with it

So one of the things you need to keep in

mind we'll be in that vide. Please

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online I'm Alex with Your Local Studio

We'll see you next time!