We always set out to make a cautionary tale about the flip side of drug use.
So then, we're like, if we're gonna do that, we need to do a no holds barred approach to this.
I didn't know anything about this emo rap genre until funny enough, my producer, Ariel
Navarrete and Tara Razavi gave me a crash course on…
This is the world of emo rap.
These are the key players.
Juice is on top there right now.
It feels more authentic to me that these kids are likely to talk about their addiction,
their drug use, their demons, if you will.
Funny enough, Juice wasn't as hands on as I thought he would be given the story, given
how dark it is and how dear it is to him.
He had one reference that he really loved.
I think it was the Eminem video, I believe it was the "When I'm Gone."
He had that reference in there and beyond that, he said, "You can do whatever the hell
you want with this."
"I want to see your interpretation of the dark stuff that's in my head."
With him, he really wanted to base the whole video around a god's eye view perspective
of him in an AA meeting narrating his story.
The people in this AA meeting are actually recovering alcoholics that we went to great
lengths to get because the whole purpose of Alcoholics Anonymous is for them to remain
anonymous.
By getting people that are actually in AA to come out, tell their stories, hang around
Juice, it just created this atmosphere of authenticity.
When we do see Juice in this room, open from behind as someone that is harboring a dark
secret, the direction was mainly...
I need you to enter this space.
You're vulnerable.
You're a Black man who hasn't had the opportunity to necessarily talk about your demons.
In a different time of hip hop, it would be considered weak and meek to say stuff like that.
So we shot in a variety of formats.
16 millimeter, 8 millimeter, VHS, and high eight.
We said it to ourselves, me and my director of photography, Nicholas Wiesnet, "I want
to go texture heavy to the point where someone can take a chisel and chip part of the frame off."
The visual style and the language that we employed for this was to have this free flowing
camera that is going in and out of scenes, connected by themes.
In the director's cut, we have scenes of the girl actually crushing pills and tasting
it and her OD'ing there violently.
Just going in there and seeing that and capturing that, it just felt too real because we were
intercutting those scenes with VHS footage in high eight.
Throwing the high eight in and VHS stuff just gave it a certain level of realism that the
label was not ready for.
This scene comes in the middle of the video during an interlude.
This is his demons.
The genesis behind this idea really came from the Mirror, Andrei Tarkovsky's 'The Mirror'
in the scene where this kid, he goes to a cabin where things suddenly switch to black-and-white
and out of nowhere we look outside on the porch and there's this image of these two
kids standing by the doorway and another cabin across the entire lawn that's on fire.
Not even the image of that, just the feeling, the experience of it.
It felt like something you would see in a dream.
And we really wanted to capture this but put our own twist on it and make it as haunting
as possible.
The image here isn't necessarily meant to be angelic or demonic in any way, but it's
more or less meant to evoke the ghost of his past, if you will.
These women, particularly these black women, were symbolic of the other women in Juice's life.
These things right here are actual butterflies.
However, the moment we let them out, and we're filming in slow motion, our shot starts outside.
When we landed in the room, these three butterflies died, unfortunately.
It's from the ride.
The journey, if you will, of just taking this crazy wild ride of excessive drug use and
it ending here, and these butterflies are symbolic of trying to climb out.
Where we are right now, we are at the First Street Bridge.
You know, with the crashed muscle cars, the cop car in the back, the amount of debris
and the flares, and just all this detail up here.
I really owe it all to my production designer and my team.
He performs on top of the ambulance.
We have an actual guitarist who learned the riff of the song, played a riff on camera
so it'll match perfectly when Juice is performing.
We just wanted to show the world of Juice, the devastation, the aftermath of the heavy
drug use.
I think rap, or hip hop in general has evolved to a certain place where it's covering ground
that before was being taboo.
You know, from having people talk about their sexuality, people talk about their mental
health, people talk about their drug use.
The kids these days have found a way to really explore that in hip hop and I think that that's
the next phase hip hop is in right now is just having really true, strong artists like Juice Wrld.
He is harnessed in, he was safe and he was actually having the time of his life.
When we called cut, it was like, "Hey dude, it's time to get out."
He was like, "Oh, can we do one more?"
I was like, "No."
For more infomation >> জিহ্বা কি কাটবে চরমোনাই || Motiur Rahman Madani Bangla Waz New Short Video - Duration: 4:07. 
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