Waching daily Jul 24 2017

Hey there it's Ashley Perkins. Welcome back to the best place to build income,

influence, and impact for your business or brand online. If you're new here make

sure you subscribe because I share new social media and brand strategy

tutorials every single week. If editing software and technology is what's

keeping you from creating and sharing video content with your audience, I'm

here to fix that for you. Today I'm going to be sharing how you can create

visually appealing and engaging video content using iMovie to edit your videos.

Alright, before we get started I would like to give a personal

recommendation that video editing becomes a lot easier when you're

creating your video content with the editing process in mind. Let me explain a

little bit. You don't have to give yourself a full breakdown by breakdown

script of exactly word for word what you want to say, but I do recommend giving

yourself an outline of at least a few bullet points so you not only stay on

track, but you know exactly what to expect when you're editing your video.

That way you can cut your editing time in half and also enhance the editing

process and the final product of your video with a few bonus features in mind

like slide overlays, special effects, transitions, and anything else you'd like

to include. So once you've made your script and recorded your video it's time

to get started with the editing process, so let's dive into iMovie. Once you open

iMovie you want to create a new movie project. Then you want to go to file>

import media> and find the video file that you want to import.

So, before I do anything I like to

stretch out my video clip so I can see the video and audio breakdown in a lot

greater detail, and that way again the editing process becomes a lot easier

because I can see that any blank space like this where I'm not saying anything

and I'm simply just getting prepared to start speaking that can instantly be cut.

Before I do any cutting or trimming of this clip though, one thing I really like

to do and encourage you to do is check your audio and adjust it as needed. I

already know off the top of my head that the room I record my videos in does give

off a bit of an echo so I know that I want to adjust my volume and reduce the

background noise to increase my voice and reduce the echo you hear in the

background. So I want to reduce the background noise to a hundred percent

and that way it just flattens out anything in the background and makes my

voice the focal point of the video. So once that's done the audio has been

corrected and I can start editing my video. So like I said, I know all of this

can be cut because I'm not speaking, I'm preparing to get on camera. There's no

audio spikes here, so I know that I don't need to worry about that. What you

can do is simply either drag your video clip inward, or you can split the clip

and simply delete anything beforehand. So right there you can see that my mouth

begins to open and I'm about to say my greeting or my channel intro that I

always pitch in every video so that will be good right there. But we're going to

double check it anyway. Perfect. And I like breaking up my clips and

eliminating any dead space like this just to keep my transitions tight and

cohesive, so I'm going to do what I just showed you and split this clip.

So that was a more candid moment in my video so I'm thinking I might try and

input a couple of transitions in there to make it a little more engaging and

also just to change up the style of the video. So let's look at what transitions

fit with this if any at all. So I first want to split the clip so you can fit a

transition in between them then you'll find your transitions up in the top

navigation panel here. Let's try a wiping motion and see how that looks. So that

transition wasn't exactly noticeable so I'm actually going to delete it and try

picking another one. That one looked okay so I'm going to just finish this off and

split this clip too. Let's see how this looks. Perfect. That

looks like a great place to stop so I'm going to split that clip again. Now you

may or may not have had an intro created for any video platform that you're using

whether that's the YouTube, Facebook, Instagram, or what have you. So this is a

spot where before you dive into the content of your video and you're done

explaining what you can expect from watching the video this is where you

want to pop in your channel intro. So I'm just going to grab mine and drag it in

right here. I also like to have music playing during my channel intro so you

can go into the audio section and there will be audio there stored from your

iTunes. You can also get sound effects from iMovie too. Another great resource

and actually where I found my audio for my channel intro is YouTube's Audio

Library so definitely make sure you check that out because there are tons of

royalty free audio files on this which you can use to create an even more

engaging video. So I'm going to grab the song that I always use and drag it

underneath of my intro. Now it's much longer than my

intro so I've got to scroll until I find the end of it. Here's the end of it and

we're just going to click and drag it in. Now this is going to be way too loud so

if you want to adjust the audio of any clip whether that's a video clip like

this or an audio clip that you put in yourself all you have to do is find this

middle line here and just drag the volume down. That sounds good but I don't

like the way that it abruptly ends the song, it would be nice if it had a nice

transition out so it sounded a little more natural. So I'm just going to grab

this and create a fade effect so the song will gradually fade out and not end

on a dead stop. So for every topic or subject that I'm introducing at that

moment in a video I like to include a title on the screen so my audience knows

exactly what I'm talking about and whatever tip or trick I'm recommending.

So I'm just going to grab this one and pop it on top there. So all you have to

do to edit it is just double click. You can select any font you like if your

brand font isn't in here just try and find one that most resembles the fonts

that you do use for your brand just so you're keeping everything consistent and

cohesive. You can also adjust the length of time that your title appears on

screen, you can make it as long or as short as

you want. I usually just like mine to appear for the time that I'm introducing

it. So a great thing that I like to do just to change up again the visual

content of the video and to give my audience an exact idea of what I'm

talking about is to include b-roll of whatever I'm talking about. What I like

to do is either go to the website or the sales page, product page, service page, you're

talking about and use your QuickTime Player or any screen casting or screen

sharing service that you may use and just record a screencast of that web

page. Do a scroll through as if you were someone landing on it for the first time

or if you have visuals of a physical product or perhaps a

digital product you could also include that as an overlay and I'll show you how

to do that. So once you either have your image or your video ready to go for your

call to action let's say you've got an image so you can just drag that and pop

it on top of your video and you can customize the cropping you can either

crop to fill or fit the screen. I like just to make sure that it fits the

screen and you can also choose if you want it to be a cutaway where it sort of

fades out through the screen split screen where it shares the screen with

you and video or picture in picture and that way you have way more control over

how the visual appears on the screen. So let's see how this looks. So that was

something that appeared just as a small extension of the screen if I wanted I

could make it bigger pop it in the corner or I could cover the entire

screen if you are going to cover the entire screen. I just recommend you

choosing the cutaway option because it's going to fill the screen for you and

give it a nice transitional effect. Let's see how that looks. There you go, that's

the example of an image if you again had an image of a physical product or a

digital product. This is a scroll through of a website and what's pretty cool

about a scroll through is you can customize actually how quickly you

scroll through the screen. So I'm just playing with the cropping here we're

going to move it around the screen like this a bit it's going to cut away which

is fine but it seems way too long. 17.1 seconds is way too long and it's going

to cut into the rest of my video, so what I can do is just click this little clock

up here and speed it up. You can either slow things down

if you wanted to add a cool slow motion effect, you can add a freeze-frame, but

for this instance we're going to speed it up. You can go two times faster, four

times faster, eight times faster, or twenty times faster. I think four times

would be best for this because you can still get an idea of what I'm trying to

show you without it taking up again too much of the video. So let's see how this

looks. I really like the way that looked it was a natural scroll through and

you could still see details of the screen so I'm going to leave that as is.

And now we're moving into my final call to action. Ok so again I know I can drag

this in because that's the end of the video. What you could also do here is

include again a small image overlay just like I showed you with this photo except

you can include your own custom subscribe. So you'd want to do it as a

picture-in-picture and this image can be popped anywhere on

the screen and it can be an addition to your call to action asking your

audiences to subscribe or like your Facebook page, or follow you on Instagram,

whatever your custom call-to-action is you can include that there too. Now I

also have an outro for my videos when I'm sharing them on my YouTube channel,

so I'm just going to drag that and drop it on the end of my video. And I use the

same audio for my intro and outro so all I have to do is just select it, hit

command C, and just paste it under my outro. It's a little bit longer so I'm

just going to drag it in and I'm also going to add a transition to the end of

my video.

That looks great okay so now that I'm happy with my video file and all of my

editing has been done I've added my titles and everything that needs to be

included all I have to do now is go file> share> select file> name my movie> copy

that into description> just so all of the metadata

is consistent> and click Next and you're done. There you go you know my entire

system for editing video content within the iMovie software. And if live

streaming is a video marketing strategy you want to get started with click the

link below this video to learn more about my eCourse Learn to Live Stream.

Inside you'll find my top to bottom strategies for leveraging Facebook live

to get found by your target audience, build trust with them, and increase

conversions. And of course if you liked this video please hit the like button

below and feel free to share it with your friends I'll see you in the next

video.