One of the most powerful ways of generating business is to ask satisfied
clients for a video testimonial. Whilst a written testimonial is a nice-to-have
endorsement of your product or service a video testimonial by a third-party takes
this endorsement to a much higher level. In this video I'm going to explain where
video testimonials can be used to gain maximum impact for the benefit of your
business. Intrigued? Stay tuned to find out more. Hi,
my name is Jeff Laming from Video Cashflow and in this video I'll be
showing you how and why video testimonials can be so powerful when it
comes to converting prospects into customers. Before we do so, and if this is
the first time you're watching a Video Cashflow video and you like what you see,
hear and read then please click the Subscribe button at the bottom of the
video so you get access to more video marketing and business videos on a
weekly basis. Video testimonials can convert lookers i.e. the browsers, the tyre kickers
etc., into buyers. They can push people over the edge! Not literally, but just
over the line that says they're now a customer or a client. The more you can make the viewer
think along the lines of: "I'm just like that person" or "that's a sort of problem
I'm struggling with..." then the greater your chances of getting that telephone
call or email inquiry or the sale. However, what you don't want are testimonials
that say what a great person you are or what a great service you
provide. There has to be some structure to the video testimonial to make it
effective. What viewers want to know are: 1. What is the problem your client had -
and the more it relates to the viewers problem the more likely they are to want
to find out more - and continue watching the video testimonial; 2. How did you fix
it. This shows the viewers how you know how to fix a similar problem that they
have; 3. How has it made their life better. This can be the results their
businesses are now achieving or other major relatable benefits personal to
them. And the best time to ask for a testimonial is when the customer or
client has expressed their thanks. Depending on the situation, you can
either:- 1. Use your smart phone for a 20 to 30 second
testimonial. For example, this could be immediately after a training session
or seminar; 2. Arrange for the videographer to film the client at a
pre-arranged venue end time. This could be for a more professional presentation.
I highly recommend Clare Jones of: http://www.BrightLightFilm.co.uk
to prepare professionally crafty videos for your clients testimonials; and 3. Use
written testimonials in a video montage. So, where would you show video
testimonials? You can show them in your sales letters; on your website; and
other marketing material; and even in your emails; anywhere potential buyers
are likely to be looking for solutions that you provide to problems that they
want solving. Finally, the benefit of showing a video testimonial over a
written testimonial is the video itself - viewers have a better chance of relating
to at least one of the people giving a testimonial and follows the "know,
like and trust" principle referred to in earlier videos. I hope that's given you
clarification on why video testimonials are so powerful. For help with getting your
videos working 24/7, contact me by email at Jeff@video - cashflow.com or
visit the web site at http://www.video-cashflow.com or call me on 07932 161946
Contact details are also shown underneath the video.
Thanks for watching. Look out for another video on video marketing and YouTube
coming your way next week. And if you liked this video please click the Like
button underneath the video; feel free to share the video with friends, family,
business colleagues and associates. And by all means leave a comment or ask a
question in the Comments section underneath the video. And don't forget to
hit the Subscribe button if you'd like to get more videos on video marketing
and business tips, tactics, techniques and strategies that will help you with your
own online business. Until next time.....bye for now....
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