Hi, I'm Linda. I'm the social media
manager here at Flying Tiger Copenhagen.
Basically I'm the point of contact
between HQ and all our local markets.
I look after all things social. So Flying Tiger
Copenhagen is a rebrand of the
previous known Tiger Stores. We sell
everything from things you might need
for play to outdoor, kitchen, party
office items, but also snacks, gadgets,
even fashion accessories. We open three
new stores every week and we are in 29
countries. Right now we have over 600
stores worldwide. We were founded in
Copenhagen back in 1995. Well basically I
started last year and I saw the need
for a main platform. As I have
previously mentioned we're in 29 countries so
each of these markets have their own
Facebook, their own Twitter and their own
Instagram, so it's a lot of channels to keep
track of. I've previously worked with
Falcon before, in another job I had and I
thought that it would be the perfect fit
for our businesses needs at the time.
Yeah I would say the Falcon platform is
useful in spreading the word, scheduling
ahead and also monitoring the feedback
we get on our products. So if we can see
that some of the products are very well
displayed then we monitor those
conversations and we actually have a
policy of replying to all these
inquiries in 24 hours. So again it goes back
to how we use social as customer
service in a way. We use the Engage
feature quite a lot. In the beginning we
used it around on the platform, but now
that there's an app as well I highly
recommended it to our social media managers
and we can track all the conversations
on the spot.
So for example when I manage the
official Instagram channel for
Flying Tiger Copenhagen and we have a lot of
our customers engaging with us.
They just want to say hi or they love
our products or sometimes they even show
what they bought from the
store, so it's very useful for us to
kind of monitor and track these
conversations. So sometimes I can see
if there's been a lot of customers
asking about a specific product or asking
about specific color of a product, so
that I can get that feedback to our
commercial team. So we had a good 360
overview of our main campaign with Misaki
Kawai and we used Build, which is another
module of the tool, to kind of raise
awareness of the campaign and to see how many
people would be interested in this
artist collaboration. Then we used
Audience to target specific personas. We
had a competition linking offline and
online, we promoted it in stores, on our
posters and flyers. Basically it was an
Instagram competition. People had to find
a product from this collaboration, take a
selfie with it and then upload it on their
instagram using a specific hashtag - and
then Falcon help us track that hashtag, so
at the end of the month we could see a
specific report on how the campaign was
received and also how many people
engaged in the competition. So the
audience feature and Falcon helps us
target our most engaged followers so we
can actually see that if they follow us
on Instagram, if they also subscribe to
our newsletter, if they follow us on
Facebook, and
we can actually target even more
specifically. So we can see what kind of
things they like to share, what kind of
interests they have other than our
campaign. I would say the Content Pool
has helped us a lot because now all of
our social media managers can quickly
access the content that is there and
just share right away. Then again the
Engage module would be top three.
Now that you have the app as well it's
even easier to reply to our fans
wherever they are,
whatever time they are and since all of
our social media manager have their
mobile phones on hand we can make sure
that we reply to all these inquiries in
less than 24 hours. And one of the last
things would be the Audience. Once
we grow our audience there I think you
can really benefit more and target our
campaigns better. So one example was
the main camping but I think we can do
way more there. So for future campaigns
next year hopefully we can integrate it
with other digital touch points, so we
have it at the core of our social
strategy.
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