Hey Guys, this is Josh and I'm Amber with the Zelaya Productions and today we're talking
about why video is an effective marketing tool for your business
Did you know that 45% of people watch one hour or more of video per day more than
73% of people who watch a video make a purchase after watching it
But more than 80% of businesses who have used video in their social media or their website
have seen a big increase in sales
We've seen the power of video on one of the biggest video platforms out there YouTube
they reported that they have 1.8 billion viewers who login every month to watch videos and
a whopping 150 million hours of video are watched per day
Video is an effective marketing tool because it allows you to convert prospect to client
conversions when the prospect goes to your website or to your social media and they see
video they get to see your product and service and get to learn about your product and service
in their own time in a non-confrontational way which increases qualifying leads and allows
you to go from a warm lead to a client
Videos also increase engagement and build trust essentially this is because it allows
you to be more personal and for people to get to know you before you ever make a call
to that prospect use inquired on your website or before you ever meet them in person also
if you're putting out content consistently that tells a great story or is educational
and you're providing real value to your viewers it not only allows you to build a long-term
clientele but perhaps a long-term following of people who will consistently share your
content with others are we've seen this with our own video we did a review on our YouTube
channel and I'll let Josh talk more about that
So basically this review what we did was we reviewed two lights that were using that I
every production that we do kinda educate anybody on YouTube and other filmmakers out
there that if they want to buy a light they should consider these two lights and I kinda
went through different points interesting thing was that video was one of the most viewed
videos that we have done more than 17,000 views and a lot of engagement a lot of filmmakers
saying hey thank you so much I love the review it was just me give you my opinions about
the both lights at different price points and they loved it and allow them to trust
a company that I was talking about and purchase the item
Also we've seen it with the dawn of influencer marketing age you know back in 2005 when you
Youtube kind of first rolled around or was first getting popular we saw the emergence
of the daily vlog and for those of you who don't know what a vlog is Josh
Basically you know you had different people just carry their camera with them everywhere
they went and they wanted to show you everything they did and how their life was in the lifestyle
and kind of just give you tips give you advice to show you who they were
And now we see that they're even really famous entrepreneurs out there to name one of them
off the top of my head someone that we follow is Gary Vaynerchuk of VaynerMedia he's putting
out of log called The Daily V and it just goes back to our point that you know it builds
trust because he's putting out completely free content that is so valuable people that
it's become viral
Video provides visual explanation so if your product or service is very complex video could
definitely help with that we have clients that come to us and said Hey Josh we definitely
got to educate the market into what the product is or how to use it at same time if your service
you know for you to sell your service from prospect to a client if your sales cycle is
very long video that definitely helped them a determine what do you need what they want
in your service to shorten the cycle
Also you can highlight areas of concern with your clients or even confusion you know concepts
that have confused them as well.
And last but not list and probably most important for the longevity of your business is that
videos increase brand awareness when you're putting out videos that are well-planned well-produced
thoughtful telling great stories you're more likely to evoke an emotion whether you're
entertaining your audience you're educating them or you know you're telling a story that
might be tragic you are when you're evoking emotion you are inspiring people to act
Exactly and I think one of the companies who is a lot is for example Nike one of many they
basically really evoked the emotion of just do it right and allows you to go ahead follow
the action I think they have definitely done that into brand awareness just even go look
at their YouTube channel you will see the surface of what they're doing and it's just
funny stories very compelling stories
Or serious stories
Or serious stories depending on their campaigns and a lot of the times it's not just about
the product is really about the story but they always finishes off with their brand
giving that brand awareness so thats definitely one of them that comes to mind
And to that point video also allows you to be memorable and stand out from your competition
there are you know likely several businesses out there that are probably doing the same
service as you are or maybe they have the same type of product that you're selling but
your story is compelling your story is unique and that can help you stand apart
Lets step back and summarize this thing video is the number one tool you could use this
year to stay relevant and to beat your competition
For the main reasons it allows you to engage your target audience and to tell your story
and most importantly to business owners at the end of the day
Is to increase sales and get more customers
Thank you so much for watching hopefully we give you an insight of why you should be using
video to stay relevant this year if you like his type of content and consider subscribing
Also we'd really appreciate it if you give it a like or share and we look forward seeing
you guys in the next video
See you next time!
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