Waching daily Jan 25 2019

What are the top five videos that small businesses can be creating to help their business?

Stick around, I'm going to give you my top five, this is Jacob of Jacob le video production.

And my first pick is videos for your web page, preferably on the homepage.

And the reason you want to do this is people tend to spend twice as much time on pages

with video on them.

And that is incredibly important both for people being more familiar with your brand

and your story and how you can help them but also for Google's ranking as well.

They care about how much time people are spending on a site because if people spend a short

amount of time and bounce back and go to another site that's bad you've lost them but Google

will think they didn't really find what they're looking for.

They didn't really take the time to stick around so isn't a good result will serve up

someone else's web page more so in the future.

And you know, you can tell your brand story you want to keep it generally to a minute

or two but it really depends on what you're trying to convey.

But you do want to keep it centered around your customer and what you can do for them

their goals you can include testimonials in it as well.

So that is my number one pick that people can do.

The second you want to create a lot of these but is creating videos that are about how

to or answering questions you get all the time and the nice thing if you have a lot

of blog posts you can take this content and turn it into videos and that will give people

the option you can embed it in your blog posts and they can you know to watch the video on

your blog if they feel like doing that instead of reading or they can read it as well but

it just builds a lot more connection there's a lot of the scam the websites and they're

not going to have.

informational video showing their face with the brand it creates that personal connection

and builds a lot of trust.

You can do this on the YouTube channel which is great and then be embedding it into your

blog as well.

So that is my second pic.

Third one is testimonial videos people love learning other clients experience what it's

like doing business with them, you know how the product has helped out other people just

like them.

And really what this these can be, you know, just with phone pretty homemade because you

don't want to give the impression that it's you know, set up in a studio and very scripted

and like they're being fed lines.

So you could even give people an outline of what they should talk about.

But have them do it on their own phone because then it really doesn't feel scripted.

It feels like people picked it up and are just sharing their great experience that they've

had with you.

But you do want to give them a framework so you want to have them talk about the issue

they're having, what it was like working with you and now what their life is like now that

that's been solved, or they've met that goal that you've helped them achieve.

The fourth video that you can be creating for your business is a video to be attached

to your email signature.

So many of us communicate with our business all the time with email, a lot of it is reaching

out to people who are not familiar with us and don't know what we do.

So being able to concisely summarize that again, you want to focus it on what you can

do for other people care about themselves, but having a little one minute video attached

to that people can click directly on it from the email and learn a lot more about you and

what you're about and feel like they've met you in person for the very first time.

So this is incredibly powerful.

The fifth thing is content for Facebook ads, or Instagram ads, YouTube ads, these are incredibly

powerful.

It's very scalable.

It's You have a really high converting add, you

know, a lot of people are taking the action you want or doing business with you because

of they add you can keep running it until you're no longer getting the desired results.

That being said, it is incredibly challenging the majority of people lose money running

these Facebook ads.

So this should be more of a long term commitment to try out a whole bunch of ads, including,

you know, photo ads, text ads, video ads, because you never know precisely what is going

to work the best you want to go in with a solid plan, either working with someone or

really knowing exactly what your client wants and responds to, that's really important,

but it does take a lot of testing and some money doing those testing and time but that

is incredibly scalable once you figure out just the right ad that people respond to.

Anyway, I hope this was helpful.

I'm doing 100 videos in 100 days.

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I'm going to be constantly updating this page and if you want to check out my work or my

blog, that's a Jacob le video production.com Thank you.

I'll see you in the next video.