Easy Food Recipes To Make At Home
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How to do Great Political Campaign Video & TV Ads - Duration: 11:40.
Properly done, nothing beats the power of television or video ads to persuade, move,
inflame, motivate, cajole, anger or convince a voter to support you on election day.
A voter need not make an effort to hear and see your TV spot or video.
All they have to do is sit in front of a TV or computer screen.
Unlike radio or telephone calls, television allows you to use pictures and footage
to help carry the message.
Unlike mail, voters don't have to read any words.
Unlike a website, voters don't have to click a url to find you, or make any effort
to learn something about you.
Those who were here on the day that President Kennedy was assassinated,
or alive when planes hit the world trade center will never forget what they saw
or where they were.
That says about all that needs to be said about the power of pictures and video footage
to trigger human emotion.
Three basic tips about about tv commercials:
#1.
Before you produce one, research the rules.
What disclaimer is required?
Must you use certain words to comply with the law?
Where must the disclaimer appear in the spot and how large must the font be?
Does the law require that your picture be in the spot?
Are you required to talk in the commercial?
If you don't comply with the rules, the tv stations will not air your spot.
#2.
Decide what you want to say and write your script.
Do that first.
Repeat.
Write the script first.
Then decide what pictures or footage or symbols you are going to use to help carry your words.
A good script will survive bad footage.
The best footage in the world will not save a bad script.
#3.
If you are doing a spot to air on You Tube, you will not be under the same time constraint,
but you still have to comply with disclaimer requirements.
As you write your commercial script, remember this.
The purpose of your spot is to inform and entertain.
Voters hate spots that don't say anything and candidates who waste their time.
As you decide what visuals and sounds to use in your tv spot, remember that what is most
important is not what they mean to you, it is what that footage, those pictures, sounds
and symbols trigger inside the head of the viewer.
If your spots are irrelevant to the viewer, you will be irrelevant to the voters.
Broadly speaking, there are five different types of political television spots.
Biographical.
Values.
Issues.
Negative, or contrast spots, Response ads.
Some examples of each.
If you are a first time candidate unknown to the electorate, you will need to tell voters
who you are— and usually candidates do bio spots before they do anything else.
These spots tell voters that you have done something significant in your life,
that you have your feet on the ground, and that you have some qualifications
to do the job.
(Clayton William's bio spot)
In this spot you learned that Williams was a Texas native, army veteran, father,
husband, college graduate, business owner, successful entrepreneur, job creator, deeply
familiar with the growth industries in Texas— a great resume for someone running for Governor.
When writing the script for your bio spot ask yourself.
What about your background makes you qualified to do the job?
What about your background qualifies you to make decisions about how people live, make
a living, and raise their families.
If you are an incumbent, tell people what you've accomplished or done to earn another
term.
Values Spots.
Voters need to know something about your core convictions, your fundamental beliefs and
what is important to you.
Your job is to let them know that your values and moral convictions are in sync with theirs.
(Jeffords Farmer Spot)
Vermont is a rural state with a lot of dairy farmers.
In this spot you learned what Jeffords had done to help them, the farmland
protection program, the dairy promotion program, and how that had helped farmers stay in business.
There is a strong visual message in the footage associating Jeffords with a hard working farm
family.
Note the slogan.
Jeffords was popular and had served as Attorney General and as a Congressman.
He was opposed by a Vermont newcomer who had never held public office…thus the
slogan.
"It's a job you have to earn."
When you write a spot about your core convictions, look for things you have in common with the
people you represent—common concerns, common interests,
common moral principles or core beliefs.
Letting them know that you do is your way of letting them know they can
trust your judgment to make decisions on their behalf.
Issue Positioning.
. An issue positioning spot is one where you
stake your ground on an issue important to you, important to the electorate, and note
what you are going to do to fix a problem.
This can cover a broad range of issues…trade, taxes,
jobs, foreign policy, crime, race relations or just about any other topic
that is of concern to the voters ...
(Rocks Spot Clayton Williams)
What voters learned in the spot is that Williams was deeply committed to solving a drug abuse
problem in Texas, that he had a three point program to do that, including early education,
mild penalties for teenage drug abuse, and tough love for persistent drug abusers.
The spot also put the candidate's personality on display, his grit, determination and sassy
personality.
This commercial was judged the best political TV spot
in the United States the year it ran.
When deciding what kind of issue spots you should do, the first question to ask is this
-- is it something you feel passionately about?
It is something important to the coalition of people who are your likely voters?
Can you give voters some specifics on what you'll do to fix the problem?
Is it an issue in which you and your opponent disagree?
One in which voters agree with you and disagree with your opponent?
Negative Ads .
Negative ads are perfectly appropriate if you are fair, legitimate, relevant and accurate.
And I mean dead on accurate.
They are most effective when you supply information to voters that they don't know at the outset
of a campaign...
Information that undermines your opponent's credentials, qualifications, credibility or
character.
If you are going to do them, be prepared to prove, document, and validate everything you
say.
If it takes more than one spot to say what you need to say, there is no rule that says
you can't turn your broadside into a series
of spots.
(Hinchey negs)
These three commercials were run in sequence over a three week period, and they told a
story of a candidate who broke the rules to raise campaign cash, used taxpayers money
to reward those who made illegal campaign contributions, and broke his promise to return
the illegal cash after he was caught.
Note the use of questions posed at the end of the first two spots, which invite viewers
to come to their own conclusions about the character
of the candidate.
And the use of newspaper clips to document the attack.
When you write a negative spot, look for way to prove what you are saying—newspaper
clips, quotes, or footage.
And Respect the voter.
Just give them the facts.
Voters know how to think and they don't need you to do their thinking
for them.
If you telegraph to the viewer that they are suppose to hate your opponent without first
telling them why, they'll tune you out.
Response Ads .
Those are the ads you do when you've been attacked.
The secret of an effective response ad-answer the charge, then kick back in a way that puts
your opponent on the defensive or shames them for what they
have done.
If you can use a little humor, all the better.
(Jeffords cow ad)
This spot capitalized on the good will that voters had toward Jim Jeffords, and used a
working dairy farmer to rebut the charge that Jeffords was dishonest.
It also ridiculed the charge leveled by the person who made it, painting him as an untrustworthy
person willing to say anything to win votes.
Television and video are the most powerful tools in your advertising arsenal.
Lots of candidates waste money on television spots.
Usually the mistake is in the way they are written.
And usually the problem is candidates try to make too many points in one spot, or communicate
so much information that the viewer remembers nothing.
Before you write your spot, decide what idea, message or thought you want to convey.
Make one point well, and your spot will serve you well.
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VİDEO NASIL BİRLEŞTİRİLİR 2018 ÇOK BASİT - Duration: 1:19.
For more infomation >> VİDEO NASIL BİRLEŞTİRİLİR 2018 ÇOK BASİT - Duration: 1:19. -------------------------------------------
Video Extra: Who's a pretty bird? - Duration: 0:56.
For more infomation >> Video Extra: Who's a pretty bird? - Duration: 0:56. -------------------------------------------
eCommerce Promo Video - CZ + Subtitles - Duration: 2:18.
For more infomation >> eCommerce Promo Video - CZ + Subtitles - Duration: 2:18. -------------------------------------------
How to Take a Picture or Video on Your LG V35 ThinQ | AT&T Wireless - Duration: 3:14.
Take a Picture or Video:
Take a Picture.
From the Home Screen, select the Camera app.
Alternately, you can also access the Camera app
from the Lock Screen
by swiping up from the Camera icon.
You can also double-press the Volume Down key
to quickly access the camera when the screen is off.
To switch between the rear-facing
and front-facing camera,
select the Switch Camera icon.
While the Camera app is open,
you can also switch cameras
by swiping in any direction on the screen.
To focus the camera,
select the screen where you would like the camera to focus.
To switch between the regular and the wide angle lenses,
select the Corresponding icon.
To zoom in or out,
select and drag the Capture icon to the left or right.
To take a picture, select the Capture icon.
To take a screenshot,
simultaneously press the Volume Down and Power/Lock buttons.
Take a Video.
To record a video, from the Camera app,
select the Record icon.
To take a picture while recording,
select the Capture icon.
Select the Pause icon to pause a recording.
Select the Stop icon to stop a recording.
Videos will automatically be saved to your Gallery app.
Camera Modes & Features.
To change the camera mode,
select the Mode icon,
then select the desired camera mode.
To use Google lens, select "Google lens".
Select one of the screen options or select an object and frame.
Google lens will provide more details and actions.
Select the desired action.
To use AI cam, select "AI cam",
point the camera at the desired subject.
AI cam will intelligently analyze the image
and automatically adjust settings.
Select the Corresponding icon to adjust filter settings.
To use Portrait Mode, select "Portrait".
Point the camera at the desired subject,
then select the Capture icon.
To adjust the background bokeh, select the Gallery icon,
select the Out focus icon,
select and drag the Out Focus Slider as desired,
then select "OK".
Super-bright Mode
will automatically be enabled at night time
or when shooting conditions are dark.
Access, Edit, & Share a Picture or Video.
To view, edit and share pictures or videos,
from the Home Screen, select the Gallery app,
select the desired content to view.
To share a picture or video,
select the Share icon,
then follow the prompts to share.
To edit a picture or video,
select the Edit icon,
then follow the prompts to edit.
♪AT&T jingle♪
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George Taylor - Come Follow Me Down (Official Music Video / Lyrics in CC) - Duration: 3:11.
I hold my hands and pray
That you'll be there on my final day
And if you are, oh if you are
Will you come with me?
And as this hole grows deeper love
Will you be by my side?
Oh, lover can you hear me now?
Still fighting for you, screaming out
My love is buried in the underground
So come follow me down
I'm sinking in the holy sound
Don't stand and just watch me drown
My love is buried in the underground
So come follow me down
You know how long I've had to wait
To feel your touch and see your face
Now that you're here, now that you're here
Will you come with me?
And when the pain has got too much
Will you be by my side?
Oh, lover can you hear me now?
Still fighting for you, screaming out
My love is buried in the underground
So come follow me down
I'm sinking in the holy sound
Don't stand and just watch me drown
My love is buried in the underground
So come follow me down
Oh, lover can you hear me now?
Still fighting for you, screaming out
My love is buried in the underground
So come follow me down
I'm sinking in the holy sound
Don't stand and just watch me drown
My love is buried in the underground
So come follow me down
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Understanding Camera Metering – Best Metering Mode for Video Exposure (Evaluative, Center, or Spot) - Duration: 5:27.
Have you ever been out filming and got footage that you new was just gonna look awesome.
You thought you had the exposure nailed, and you get home, upload all the footage and find
it looks like this.
Well, your exposure meter may not be telling you exactly what you think it is.
Hey everyone, Camber here with you and today we are talking about controlling the exposure
of your scenes with various types of metering.
And if you're new here, this channel is all about teaching you how to use your camera
to make good videos.
So if that's you, consider subscribing.
So DSLRs have light meters built into them that automatically measures the reflected
light and determines what the best exposure is for your images.
And there are various metering modes that your camera will use to determine this optimal
exposure; and these are evaluative metering, center-weighted metering, and spot metering.
And there are other variations that different cameras do offer, but we're gonna just cover
these main three that most cameras have.
But first you'll want to be in manual mode.
The light meter is useful when you're doing other modes such as aperture priority, shutter
priority, or program mode; however, you almost always want to retain control over all your
settings in video for stylistic reasons.
So you'll need to be in manual mode.
So, taking a look inside of the viewfinder, you can see the metering scale displayed by
a "0" in the middle with bars going left and right to a "1" and "2" on each side of the "0."
Each of these numbers represents a "stop of light," and the metering scale is typically
based on one-third increments of these stops of light.
So, if you point your camera at a bright area, the bars will go to the "+" side indicating
that there is too much light for the current exposure setting.
If you point your camera at a very dark area, the bars will go to the "-" side indicating
that there is not enough light.
So you would then have to change your camera settings in aperture, shutter speed, or ISO
accordingly in order to achieve the "0" which is the optimal exposure based on your camera meter.
And these camera meters work great when scenes are evenly lit, however it can become problematic
and challenging for your meter to determine proper exposure when there is various objects
with different light levels and intensities in your image.
So for example, looking at someone with the sun behind them, there will be very large
differences in brightness between your subject and the sun; and the picture will look very
different based on if you're exposing for the subject or for the background.
And this is where the various types of metering come into play.
Evaluative metering is the default mode on most DSLRs, and this is also known as matrix metering
or multi-metering depending on your camera's manufacturer.
But they all work in the same way by dividing the frame up into multiple zones and then
analyzing them for light and dark tones.
And one of the key factors that your metering system takes into account during evaluative
metering is where your focus point is set to.
So after looking at all these different zones and figuring out an average among them, your
camera looks at where your focus point is set and marks that zone as more important than the rest.
Evaluative metering works well with scenes that are evenly lit, and you can typically
use it as a "go-to" method for getting your shots.
If you leave your camera in this mode, you'll find out pretty quickly how your exposures
will turn out in a variety of settings.
Next up is center-weighted metering, and this mode measures the light in the center of your
frame with its surroundings and ignores the corners.
Compared with evaluative metering, center-weighted metering does not take into account where
your focus point is set but rather only evaluates that middle area of your image.
And on many higher-end DSLRs you can actually change the diameter of your center-weighted area.
A good use for this mode would be a scene where you want your primary subject to be
correctly exposed while the rest of the image can generally be ignored for proper exposure.
And the final mode is spot metering, which will give you the most precise and accurate
exposure control over your image because it will only evaluate the light around the point
you choose while ignoring everything else.
If you were getting a shot of a person with sun behind them but they occupied a small
part of the frame, it's best to use the spot metering mode because when your subjects don't
take up much of the space, using evaluative or center-weighted metering would most likely
result in a silhouette.
Another option that some cameras offer to help with determining exposure are zebras,
which are hashed lines that show up in any part of your scene that is overexposed.
I find this mode very useful when I'm shooting weddings and don't have time to be switching
back and forth between all my metering modes.
I'll just click on the zebras, and then I can see which part of the frame is overexposed
to make sure that I'm not overexposing skin.
So try out the different types of metering in various settings, and see which ones work
best for you in different circumstances.
Learn your camera well so you can make sure that you get your exposure right every time
because proper exposure is crucial to getting good footage.
And that's all I got for metering so if this video was helpful, hit that "Like" button
and let me know down below if you have any more questions about metering.
Hit that subscribe button if you haven't and remember that the only way to get better at
something is to practice.
So get out there and film something.
See ya soon.
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