Waching daily May 6 2018

- Hey, I'm Brandon Windsor from ARO Content

and this is Video Marketing 101.

In today's video, I'm gonna share with you

five proven reasons you need a video marketing strategy.

(energetic music)

Using video to market your small business or brand works.

And in this video, I'm gonna share with you

the latest stats and research to prove it to you.

Let's get started.

Reason number one.

Viewers retain 95% of a message

when they watch it in a video

compared to 10% when reading it in text.

Video is compelling and it's memorable.

Those are two very desirable qualities

you want in a piece of marketing content.

Video allows you to connect with your customers

or potential customers in a way a blog post

or a graphic simply cannot.

Remember, people don't buy from faceless corporations.

People buy from people.

Using video in your marketing gives your customers

the opportunity to put a real human face with your brand.

Video builds trust and a unique bond with your audience.

They can hear your voice.

They can see your facial expressions.

The bottom line is it comes across

as a more personal interaction.

Now, having a face-to-face meeting

with any potential customer would be ideal

because it gives you the chance

to connect with them on a very human level.

The next best option is the use of video

because it offers almost all of the same sights and sounds

as a real live interaction.

And let's not forget reason number one.

Video is a memorable interaction with your customer.

Now, is one video going to get someone

to buy your product or service?

Probably not.

But there's a definite boost from one video

in raising brand awareness.

And brand awareness is the foundation of making a sale.

Reason number two.

Over 500 million, that's half a billion people,

are watching videos on Facebook every day.

Now this tells us two things.

First, video works because a whole lot of people

are watching them.

Second, our audience, our customers and potential customers,

are very likely already watching videos

on social media platforms.

It's become an accepted format to consume content,

so it would make sense to adapt our method of reaching them

to that format.

According to a survey by WyzOwl, 85% of people surveyed

said they'd like to see more video from brands in 2018.

So if that many people are already watching videos

and they've expressed an interest

in seeing more video content from brands,

it's a no-brainer.

Give them more videos.

Reason number three.

Video drives a 157% increase in organic traffic

from search engine results pages.

Remember, organic traffic means non-paid.

So, if you're running a Google AdWords campaign,

that would be paid traffic.

Organic traffic is what you get from a simple Google search.

This means, by simply adding video content

onto your website, your non-paid traffic from search results

on Google and Bing will increase to some extent.

Now, everybody wants more website traffic.

Our website is how we usher people into our sales funnel.

Adding video content gives you some juice

when it comes to search results,

which is, again, a no-brainer.

Of course, how much it increases your traffic

depends on how well you're optimizing your content

on your website.

In a future Video Marketing 101 video,

I'm gonna go in depth on how to optimize

your marketing video SEO.

Now, you don't wanna miss that one

so be sure to subscribe to my channel

and ring that little bell

to turn on notifications for future videos.

Reason number four.

Social video generates 1200% more shares

than text and images combined.

Did you catch that?

1200% more shares.

This means that videos get shared at a huge rate,

much more than a cool graphic or a thoughtful quote.

Now think about that.

If you have a great piece of video content,

the odds are in your favor that your fans and followers

are gonna share that with their network.

This expands the reach of your content

beyond just your fans and followers.

And that's the point of marketing,

to get your message out to new people.

Right now, video is your best format to do that.

Finally, let's look at reason number five.

64% of consumers make a purchase

after watching branded social videos.

Now this is the big one, right,

because everybody always asks,

"What is my return on investment, my ROI?"

Well, the data says video leads to conversion,

a paying customer.

So what have we learned?

Video raises brand awareness because it is memorable.

Number two, half a billion people

are watching videos on Facebook,

so it's a widely accepted format.

Number three, website videos increase

non-paid search results on Google and Bing.

Number four, using videos on social media

increases shares by 1200%

And number five, marketing videos provide ROI

because it converts potential customers

into paying customers.

So what does all this mean?

It means that, if you run out and make a quick video today,

customers will be beating down your doors tomorrow.

Right?

Seriously?

No.

It means that video marketing works

and you need to jump on that train and join the party.

But Brandon, I don't know how to create

a video marketing strategy.

Guess what?

You're in luck.

Because in the next Video Marketing 101 episode,

I'm gonna share with you how to create

a video marketing strategy.

I'm Brandon Windsor from ARO Content.

Thank you so much for watching,

and I'll see you in the next video.

(light music)