Do you find it mentally stressful continually worrying about where your
next project or your next client's going to come from? And are your usual marketing
tactics more "hope and pray" rather than "invite and stay"? In this video we're
going to identify those areas of any business that can benefit from using
video and increase profits as a result whilst generating a healthy cash flow.
Hi, my name's Jeff Laming from Video Cashflow and today we're going to cover
several tactics or strategies, if you like, that work in any business niche or
industry or sector. They work online and offline and, of course, they work locally
and globally. But more importantly, they take away those headaches that every
business owner suffers with when it comes to getting your next sale or next
project or your next client. So here it goes then....1.Interviews - by interviewing a
leading light in your business niche or industry or business sector, and making a
recording available for that person that you interviewed for the purposes of their
own marketing, this can help your own business in many ways. For example, it can
give you a lead into that person's customer database that you can then
market to with an endorsement from that very person that you've just interviewed.
And if you have a sizeable customer database too, that can open up
opportunities for the two of you to collaborate or joint venture on future
projects as well. 2. Live Presentations - by creating a same place, same time live
video presentation, interacting with viewers can take your business to a new
level. You get to talk with your customers and prospects, and they get to
talk with the CEO of that shop or that business - and that's you! And as you're
the one that they bought that specialist bicycle saddle from, or had
their website built by your team, then they're more likely to follow up on any
promotions and future offers. 3. Announcements & Webinars - football clubs announces in advance when
their manager is going to give a presentation before a big game.
Why you might ask? Because the fans want to feel a belonging to their club; the
club they identify with; the club they love - win, lose or draw. Now this is where customer
loyalty shows it's true colours. A video helps play a vital role in
helping football clubs communicate to their fan base on a level that most
businesses would love to achieve. So have you ever considered announcing the
release of a new product or the introduction of a new service to your
customer database and to your social media following by inviting them to, for
example, a webinar - an online video presentation? And then offering them a
discount if they want to buy or take up the service or even use that online
video webinar to upsell to a premium product or service. 4. Demos and
Previews - customers often want to know if a new product or service that comes
onto the market is better than the existing one they've got. Why not steal
a march on your competition by being the business owner that previews that
product or service by having a video filmed and then sending an email to your
customer database or posting to your social media following or even putting
the video up on YouTube inviting clients and viewers to find out more by
test-driving the product or service with you. 5. Tutorials - many businesses and
processes lend themselves to customers and prospects wanting to learn more. And
the best type of video to help provide that information are the how-to videos.
Take the case of a florist. They and their staff produce bouquets and bunches of
flowers all day long in their shop, and they're often so enthusiastic about what
they do that anyone wanting to know what colours go together and what flowers
are right for particularly events, that the person asking will get that
information and probably a lot more in the process. Now what if a florist or
their staff were filmed putting together a bouquet of flowers whilst talking
about the required steps that they're taking, together with a few practical tips
thrown in for good measure, do you think many of their customers and prospects
and social media followers would be interested in something like that? And
suppose again, those videos were put out on social media and YouTube and a call
to action at the end of the video was an invite to a two-day workshop at a
local hotel for £397 with tea, coffee and lunch all thrown in for free?
And then a practical steps and tips workbook provided at the end of the
two-day event. Do you think there's a good chance that, say, 20 people would
attend that event? Not a bad return for a couple of days work is it? And, what if you
offered those attendees to join an exclusive membership club for
just £29 a month to have a fresh bouquet of flowers delivered straight to
your door every month? 6. Testimonials - now,
video testimonials are probably the most
powerful type of video you can have working for you. Now, a video testimonial
is third party endorsement by a satisfied customer. Someone who's
prepared to shout from the rooftops about the quality of your customer
service, the product and the service that you provide. In the video, what your
satisfied customer is saying to the outside world is: "...yeah man! You've gotta
try this business out....I had a problem with my didjeree-doo and they fixed it in no
time by doing postman pat - this and that! Stick a few video testimonials on
your website and in your marketing materials and on your social media and
with a strong call-to-action - and see what happens.
7. Like, Know and Trust - this three-part conversion process all business owners
have to go through all in the name of building relationship with a prospect to
turn them into a paying customer can be quite torturous. Video helps speed up
that three-part process massively. By appearing in your own short 60-second
teaser video or how-to video, the first part of that process - the "Like" - is established. If
the viewer takes an instant "like" to you - great! They're now starting the second step in the
process of getting to know you. If they don't like what they see i.e. you, then
that's great too because they've just pre-qualified themselves as being
unsuitable to do business with. And that's going to save you a lot of time,
money, frustration, and grief in the process. And when you get, say, a telephone
call from a viewer who has just followed your call-to-action at the end of the
video asking them to call that particular number, and that person who,
incidentally has pre-qualified themselves as liking you, will talk to
you as if they know you - even though you don't know them from Adam!
Now you're way over halfway towards securing that sale, that sign up or
whatever your goal is. So as you can see, video plays a massive part in business
today in conveying value-added messages and information to your customers -
current and future. Just to re-cap then: the 7 top ways of using video to
generate profitable business and massively improve your cash flow are:
1. Interviews with peers and collaborating with them on future win-win projects;
2. Live broadcasts to foster customer loyalty, and to promote future upcoming
events; 3. Announcing the release of new products and services and offering
tempting discounts and add-on's. 4. Filming demonstrations of processes and
procedures, such as using the latest time-saving piece of software; 5. "How-to"
or tutorial videos providing free practical and really useful information
and then followed up with an upsell; 6. Using satisfied customers to tell the
world how you can solve their problems - commonly known as video testimonials;
7. Speeding up the "Like, Know and Trust" process, and increasing the velocity of
your sales. So who you know would like to create new revenue streams; grow their
business; and improve their lifestyle options? Thanks ever so much for watching.
If you'd like to know more about the power of video and what it can do for
you and what you can do for your business, look out for another video on
video marketing and YouTube coming your way next week. And if you like this video
please click the "Like" button underneath the video. Feel free to share the video
with friends, family, business colleagues and associates. And by all means leave a
comment or ask a question in the Comments section also underneath the video.
Don't forget to hit the "Subscribe" button if you'd like to get more videos on video
marketing and business tips, tactics, techniques, and strategies that would
help you with your own online business. Nearly forgot! Here's a link for you to download
your free PDF copy of: How Much Cash Are You Missing Out On?". You'll find the link
in the description box below the video. Enjoy! Until next time.....bye for now!
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