Hey there, it's Ashley Perkins!
Welcome back, and if you're new here, welcome to the best place to build income, influence
and impact for your business or brand online.
Instagram and Snapchat Stories are short clips of images and videos that you string together
to tell a Story that lasts for 24-hours.
They're a great way to expand the reach and impact of your brand, to emphasize humanity,
boost engagement, and position yourself as the go-to expert in your niche.
With that in mind, let's get into how you can use Stories for your business.
And if you stick around till the end, I've got a bonus tip and a template that'll help
you plan out your Stories and other social content.
Number 1: Take Your Audience Behind the Scenes
Show your loyal viewers what your business is all about.
Show them something you're working on, or how you run your business, and even the not-so-glamorous
things like the days when nothing is going your way.
If you have employees, get them involved and have them share details about what a day in
the life from their position in your business looks like.
Even without employees, you can get your viewers involved to create a sense of community and
urgency to show up for your temporary content.
A great example of this is @jaclynsteele – she goes way beyond her posts to cultivate a deeper
connection through daily rebelations for her loyal viewers who want to do life and business
differently.
For bonus points with your viewers, shake it up and keep it entertaining.
Number 2: Repurpose and Showcase Content
This is great for how-to's, tutorials and quick tips.
@Buffer is a perfect example for this because almost every day, their social media manager
creates Stories on Instagram that demonstrate how to do or understand something, or they
provide bite-sized tips.
Stories are a great tool for plugging your evergreen content, website, or conversion
site, and other social networks that you rotate through your bio to encourage "bouncing" (when
a viewer bounces from one form of your content to another).
@SunnyLenarduzzi does a great job of this between her main live-streaming networks:
Snapchat, Instagram and YouTube.
Regardless, the focus of these Stories should be all about providing value, but make sure
you don't go bonkers publishing fifteen clips strung together, unless it's absolutely
necessary.
Your viewer's time is important so try to get to the point as quickly as you can.
Number 3: Send Out Invitations
Whether you're hosting your Live video within Instagram and using Instagram Stories, or
you're going to go Live on Facebook and using Snapchat Stories; use these types of
temporary content to create exclusivity and intimacy with your viewers by inviting them
to your upcoming live broadcast.
If you've done a good job creating a sense of urgency within them to catch your Story
before it disappears, you can more easily convert them to the network or platform you'll
be hosting a live broadcast on.
Check out @buzzingcreatives on Instagram for a good example of this!
Just to break this down even more; in a nutshell, that's potential to at least double your
viewer retention.
Number 4: Show Your Products & Services in Action
This is simple if you're a product-based business.
You can show your products in action to give your viewers an idea of what their life could
be like with it, and how it can improve a certain pain-point or task for them.
You can also collaborate with other product-based businesses and show them in combination with
each other to expand your reach, impact, and likelihood of conversions.
If you're a service-based business like me, you can show people how you do what you
do so they can create the same impact for themselves.
I use Stories to take my audience behind the scenes when I'm with my clients so the effect
of working with me is more tangible, I elaborate on my posts and give bonus tips and resources,
invite my viewers to trainings, and promote my evergreen content which is essentially
a sample of my services in the form of solutions.
@rosemarywatson is
a great example of showing off both a product and service based business through Stories
so definitely check her out on Instagram.
Number 5: Host a Q&A
Ask your viewers to send their questions about a certain aspect of what you do, or a certain
topic in your niche via direct message.
Then after enough time has passed (a few hours perhaps), jump on and create a series of clips
answering their questions.
A few extra tips on this subject: If you're on Instagram, tag the viewer who's question
you're answering, and on snapchat just write the viewer's name on the screen before you
post it.
It's also helpful to write out the question so everyone understands what you're asking.
And finally, make sure you save these types of videos after you've finished making them
– they can either be used as a reference for FAQ's or repurposed into a more high-quality
FAQ video for your website.
@tylerjmccall is the best for Q&A's, you can always rely on him for a good #TalkToMeTuesday
that's both informative and entertaining.
Check it out on Instagram!
Now knowing all of these strategies is awesome and will get your Stories noticed, but having
a template to organize and plan your Story content is the key to really making an impact
and staying consistent with your Stories.
That's why I popped a link to my content calendar template that will help you do just
that below this video.
And if you're still wondering about that bonus tip, join me over on the blog where
the best conversations happen.
You can find that link down below too.
As always, if you found this video helpful please hit the like button below and share
it with your friends.
And if you're not already subscribed, make sure you do because I post a new video every
week.
See you next time!
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