Billions! But seriously you can actually get more views with a better title. I've
done the research so let me save you some time and share how you can optimize
the title of your business's brand and marketing videos. Let's dig into that
right now!
The video titles, they serve two purposes: SEO and social. SEO is is for search
engines. It should be able to tell the search engines what the video is all
about. And for social the title should also tell to people, real people
why they should watch the video, why they should spend their valuable time with
you, with your video. And you only have about 55 to 60 characters, not words:
characters, to communicate all of this. How exciting! You need to focus on
showing the value of your video in a clear and concise way. In all my
research there's two main sites or places that I found that I really
appreciate their methodology and their perspective. The first one is
Jeremy Vest, he posted on Social Media Examiner and he had two methodologies
two mindsets you can think of. First is more SEO mindset and he took an example
of a video from Gillette and it starts with a broad category, for instance: how
to shave. That's the first part of the title. Then you add your main keyword
with a compelling reason to click and to watch the video. For instance: shaving
tips for men. So you're a man, you know, Ok, I want to I want to have some tips
on our shape share I'll watch this. And then you end with if you're even if
you're a brand you end with your company name so, for instance, Gillette. At the end.
Nice structure that you can keep in the first part that's where the keyword
is so powerful, Google is looking at. So making sure that your main keyword
starts with it then the compelling reason to watch it and then your brand
It's a nice structure for SEO mostly and a little bit of social to make sure that
people want to click on it. He also shares if you don't wanna seem a little
less clickbaity, so that you're like "Oh, wow, there are keywords stuffing in that
video title", you could also write it more setting up a story. And there's a lot of
influencers and YouTubers that do this and actually go back and forth between
both tactics. I mean Casey Neistat does a lot of stories, headlines where you're
like "Well, what does he mean?" You want to click on it to find out more. There's
others for instance Marie Forleo, she goes back and forth on both types; Peter
McKinnon is another one and Gary Vaynerchuk. All these folks
they actually come sometimes focus strictly on the SEO, like they know
people are going to be searching this term and other times they'll switch
to more the social aspect of just telling a story. But I like that
mentality of the structure for SEO: the category, then your main keyword with a
compelling reason and then end with your brand, as a structure. Now the other one,
some more great insights came from a post on Tubular Insights, formerly real
SEO and they had a video by Mark Robertson there and shared a couple
strategies. One: it's okay to actually start more social, have more social
title and then maybe after about a month or two switch it to SEO. Meaning for your
subscribers, when you post this on YouTube, if people are following you
there or you're posting on Facebook or LinkedIn have the title completely
social-engagement focused. So don't try to keyword stuff, just have a title that
people, when a person watches they're like "Wow, that's compelling! I want to
know what the rest of that story is, what's why it's engaging". And then
they'll click on it. But then after about a month, after all your subscribers and
viewers have seen it then you can switch it, you can change it later to more of an
SEO so an evergreen mindset so that search engines start to pick it up and
maybe months or years later it's still being found and watched by people. You
may not have ever thought about that that you can change your time. You
probably will take a good day or two or up to a week for some of the search
engines to recrawl and find it and update it, So don't expect it to happen
instantly. Another thing is to try caps on or off and to emphasize certain words
that you think people would find valuable. Stands out in a headline. Study
magazine headlines is actually what Mark suggests. I like that idea! They put
a lot of research, those magazines into how to provide a very captivating title
so do your research, see what they are using and get insight from them. Also
prime or odd numbers. If you're doing list videos, which everyone loves, go for
prime numbers or odd numbers: 3, 5, 7 I don't know why our brain
works, it just seems right you're like "I want to know that vs. 4 or 2 or 8" It's
not as interesting. Coming back again to the beginning of this video concept
there's two purposes for a video title: one is SEO, the other is social. You
probably want to focus more on SEO if you don't have a lot of followers,
subscribers people who are actively engaging with your content on social
already, because you don't have a following like for instance a lot of
those influencers I was mentioning earlier. They already have a following
they don't necessarily need to optimize as much for search engines. Where if you
do have a large following like them, then great! Maybe you don't have to focus as
much and put more emphasis on just provided writing, a very captivating
story headline for strictly social purposes or you start with the social, I
like that strategy that Mark suggests, is start with the social for the first
couple weeks or month and then switch it to more SEO mindset. Title is everything,
content is everything! Title matters. Let's just leave it there!
Thank you so much for joining us, please watch our other videos to get more
insight on how to create better business videos. I'm Alex with Your Local Studio
We'll see you next time!
For more infomation >> 9 Tips to a Better Video - Duration: 7:03. 
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