Are you unknowingly asking your subscribers to kill your videos and ultimately your channel?
Find out in this video.
Wait a second, this is not that kind of video, unfortunately.
Hi, I'm Emilee's dad.
Most of the time you will find fun and light-hearted videos on our channel based on our daughter,
Emilee.
Myself and Emilee's Momma (as she so adorably refers to her as) usually stay in the background.
Or try to, since our channel is about her.
However, today I want to address something serious.
Even though I will be doing all of the talking today, this video is not about me.
It is about us, the YouTube family, and you are part of that family.
Disclaimer: the content in this video is not intended
to criticize anyone or hurt anyone's feelings.
It is intended for educational purposes only.
Our channel is on all of the social media pages and recently we received a couple messages
asking us to subscribe to a person's channel that included in the note…please watch a
minute of one of our videos.
It got me thinking, we are a small channel and we are seeing this.
How many people are asking this and worse are getting it in return?
Just to back up a bit.
When we started our YouTube channel we decided to treat it like a business.
We recommend you do the same.
Both myself and Momma are business owners and entrepreneurs in mindset.
Since, starting this channel I spend at least five hours a week watching and reading content
that educates people on how to successfully run a YouTube Channel.
Our goal is to get better each and every video.
Side note: I have included a number of links below for
you to study your craft.
I encourage you to check them out!
Now back to the subject.
If you are asking for a minute and your videos are two to three minutes long, it isn't
bad.
However, let's look at what matters to YouTube.
A lot of our first assumptions is views and subscribers.
It is the obvious stats.
But this is not true.
What matters most to YouTube is getting people onto their site and keeping them there.
If someone comes to YouTube to see your video and stays there for a minute and leaves, this
tells the algorithms that your video isn't worth watching.
YouTube believes people aren't enjoying your video, since people drop off like flies,
and within a day your video is considered dead material and YouTube stops recommending
it and buries it.
Now, they also do rate you on keeping people on YouTube.
So, if they come to your channel from an outside source, watch your video for a minute then
continue on to another five to six videos watching each for a minute.
This does help.
But let's face it.
You are most likely in the middle of that chain and the person, if on your video for
the purpose of hoping to help you by watching a minute and commenting, then they probably
were already on YouTube when they stopped by.
We noticed when we were really new our watch time was higher.
The more we go forward we see our video watch time is going down.
Again, this is not a judgement on anyone doing this.
I'm an optimist and I believe if you are doing this your intentions are the best.
You most likely don't know this.
You think you are helping people out by hitting the thumbs up, adding a comment and adding
that view.
But you would actually be doing them much more service by watching the entire video,
or even half and not liking it or commenting.
Another thing I have noticed: Once our video goes live, I already have the link ready and
I go in and immediately add end screens and cards.
This takes, at most, five minutes.
I have gotten proficient with it.
Each of the last three to four videos, once I have finished the process I have found a
comment already on the video stating how someone loved my video.
The comment usually has been posted three to five minutes earlier.
Now do the math – either this person didn't watch my video at all, watched it for a minute
– at most, or commented before watching.
On one side I'm happy for the support but on the other hand I'm thinking, this person
just threw some dirt on this videos hypothetical grave.
Another thing I would like to address: did you know Sub4Sub is against YouTube policy?
Just in case you aren't familiar with the term…Sub4Sub is you asking for someone to
subscribe to your channel in return for you subscribing to theirs.
We see this constantly.
If you ever see us respond to your comment or we comment on your video you will never
see us ask for a sub nor do we respond to your comment by saying that we will now subscribe
since you said you subscribed to our channel.
If you notice here, this is from YouTube.
First thing that jumps out at me is they refer to this subject as: Gaining subscribers through
artificial means.
Here is the bottom line: Offering to subscribe to another creator's channel solely in exchange
for them subscribing to your channel, also known as "Sub4Sub," is not allowed.
Creators who offer such exchanges risk losing subscriber numbers, receiving a Terms of Use
strike, or even having their channel terminated.
They make it very clear here.
Something else very important: Recently I watched a video called Why YouTube Sub4Sub
is BAD by Roberto Blake, link below, where he made a great point that really has us looking
at our entire approach.
He states that if you have more subs than you get watches than this also will kill your
videos.
YouTube looks for channels that get more views on their videos than they have subs.
Now, Ryan's Toy Review and a few others could be an exception to the rule.
It is hard to get over 15 million views every video.
But for the norm, this is true.
So what does this mean?
Trying to build your subscriber base for the sole purpose of gaining subs is not the best
growth method.
Here I refer back to my earlier point – The most important stat is retention.
In closing: I know we spend a minimum of 8-10 hours editing our videos.
We have spent as much as 2-3 days on producing videos.
I'm going to assume you put effort into your videos.
You deserve to keep your videos alive.
I go back to the golden rule – do what you want others to do with your content and hope
that karma will come around.
One thing I hear over and over from the gurus – keep working on your content and the rest
will follow.
Going back to the exert from YouTube, they even say this: We believe that growing your
channel should be done by creating quality content that entices viewers to subscribe
and not through artificial or coordinated exchanges.
Get better with each video.
Study your craft.
Treat this like a business.
Ask yourself, how can I set myself apart from the rest?
Don't watch a video of another creator unless you plan on watching at least 30% of it.
If need be, look for a shorter video.
You want them to do the same, don't you?
They deserve it, so do you.
I have to say, we feel bad that we don't get to view as many videos as we would like
to.
But when we do, we watch a significant amount of the video.
This is if we are fans of the content or not.
Remember, everyone has their own likes and dislikes, we know that there is a large percentage
of the World's population that will find our videos either boring or just not interesting.
But that is okay.
There are a lot of people on this planet.
Another great way to improve your videos – these are two Chrome extensions that you can use
to help you build your channel.
These services will help you with a gamut of tools that can help you in titling and
tagging your videos as well as statistics that will help you learn what is and isn't
working.
They each are free to download with limited tools and have paid versions that will fully
impress you.
I have added links below.
Now, if you do find our channel interesting, outside of this video, please subscribe so
you can see more.
If not, that is okay.
We still respect you.
I do ask you to please pass this video on, not for it's growth but to get the word
out.
For your channel's sake.
And in respect of this, this video will not include an end screen.
Thanks for watching and continue to rock on!
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