Hey what's up guys, John here.
And in this video I want
to share a powerful tip
that you can start using
whenever you have a video on a page.
For example, let's imagine
you have a sales video page.
And usually what happens,
people go there,
some of them they watch
a little bit of your video,
some of them watch more,
some of them leave,
some of them purchase,
but you have no idea
how things are going, right?
Something that you can do,
you can have follow up sequences
based on how much of the video
they have watch.
So this is what's called
video event tagging.
And basically,
what you can do,
you can easily tag them
based on how much of the video
they have watch.
So for example,
if they go to sales page
and they watch
five seconds of the video,
obviously they're different
kind of people than the ones
who have watch, let's say,
25 minutes of the video, right?
So by tagging them
based on the views,
what you can do
you can, basically now segment.
So we went to the sales page
so you know that because they
clicked on your e-mail links, right?
They clicked, you know that,
and they went to the page,
and now, based on the view,
you can segment them,
so the ones who have now
the five second tag,
well, you can send
them other e-mails
and you can say,
hey, I notice that you
went to the page,
but for some reason you left.
You can send them to another page.
Maybe it's a long form sales letter.
Maybe it's a different angle, right?
The guys who watched a lot of it
but for some reason,
for some reason,
they did not purchase,
what you could do,
you could have another sequence
where you are going to re-engage them,
and maybe you are going to
talk about different objections,
talk about different benefits, right?
Things that are going to motivate them
to come back
and then hopefully
motivate them to purchase
your product, right?
Now tagging their different systems,
of course, if you're using 10XPRO.io
it's all built-in
and you will be able to
add those tags
in your emailing system,
and what that means is that
now you're going to have a tag
in the customer profile
and now you can segment your audience.
You can say, hey, I want to see
everyone who has basically
watch five seconds of that video
and now you could maybe send e-mails,
dedicated e-mails to those audiences.
Very powerful.
There's a lot of things that you
can do once you deployed this,
you will see that you can basically
now start customizing
your messages on the fly.
Alright guys. Thanks all for watching.
I'll see you next video.
Take care.
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