- Are you wanting to write a video script for your business,
but you don't know where to start?
In this video, I'm gonna walk you through the framework
that I use with all of my clients
to ensure that their videos get results.
(whooshing)
Hey guys, I'm Amanda Horvath, and I'm all about
helping business owners leverage the power of video
without breaking the bank or taking up tons of time.
If you're new to this channel and you want to use video
in your marketing strategy this year,
then you better be sure to subscribe
and hit that bell button (bell dings)
so you don't miss anything. (whooshing)
Over the past four years of being in business,
I've tested hundreds of different script variations
and figured out what works.
And by "what works," I mean actually getting results,
getting your customers to engage with you,
whether that just means getting them to click Buy Now
or join your community via an email list or a Facebook page.
In this video, I'm really gonna be focusing on
the brand video, because I think that's the number-one video
that people should create for their business.
It's the video that's gonna take someone
from knowing nothing about your business
to knowing who you are and how to buy from you.
So let's jump right in. (whooshing)
Part 1, open with the problem.
Your customer is on your website for a reason.
Why are they there? (whooshing)
They're likely dealing with a problem that they're facing,
and they're Googling to find a solution for it.
So you wanna open up your video
with actually talking about that problem
and build that gap of what they're feeling
and struggling with to where they actually want to be.
(whooshing)
Part 2 is to frame your product or service
as the solution to their problem.
Now that they know that they're in the right place
(whooshing) and you know their problem,
they're ready to hear what you have to offer.
But be sure to share it from their perspective.
They're not worried about the backend
or the logistics of what you have to offer.
They really care about the outcome
of what they will get by working with you.
(whooshing)
Part 3, outline three to five key points.
What do they need to know in order to buy from you?
(whooshing)
You wanna keep these super simple.
Think about bullet points almost.
Maybe even think about hesitations that they're facing,
and address those with key points for your business.
For my business, my key points might be
to focus on promos and brand videos,
we do documentary style, we charge hourly,
and we help shape the story for you,
so that you don't have to come to us already prepared.
So it's super simple.
You can hit these really fast.
(whooshing) Part 4 is social proof.
At this stage, your customers are probably wondering,
is this too good to be true? (whooshing)
So you wanna get customers, past customers,
on camera, actually vouching for you.
What do they enjoy about your services?
What is the outcome that they have gotten?
Be sure to capture that so that
people can really believe that others have come before them,
they're not the first to do this.
Now, if you don't have past customers, no worries.
There's other ways to go about getting social proof.
This might be as easy as actually having B-roll,
which is the footage that goes over an interview,
verifying that your product or service is legit.
So if it's a product, maybe you get people
interacting with that product.
Maybe you get your friends to kind of
step in and use the product,
and show how it actually works on camera.
And if you're a service, maybe you can stage
you working with a customer,
and that customer could be a friend.
And you just need to make sure
that you're not stretching the truth.
So long as you can deliver on the promise,
you're good to go. (whooshing)
And finally, Part 5 is call to action.
(whooshing) So you wanna make sure
that there is one action that you are
leading your customers to take after watching your video.
So what is the first step that
they need to take in order to engage with you?
For some people, this might be to buy now.
Other people, this might be a "schedule a call"
or "join the Facebook community."
So whatever it is, keep it simple and clear,
and end with a call to action.
(whooshing) So that's it.
All five parts should take about
a minute and a half to two minutes.
So you don't want to ramble on and on about each section.
You want to be clear and hit these points.
But take some time to brainstorm
and make it lengthy at first, and then cut it down
and hit each part with just a few concrete, clear sentences.
Okay, now I need your help.
What issues or hiccups are you facing
when actually going about creating video content?
I'm consistently wanting to make content
that's really valuable to you, so go ahead
and comment below with any questions that you might have,
and I just might make a video about it in the future.
Ad if you like this video, be sure to subscribe,
share it with your entrepreneurial friends,
and be sure to click that Like button
so I know to make more videos like this in the future.
I'll see you in the next video.
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