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Have you ever been ripped off? Have you ever seen other people being ripped off
and wondered how on earth did it happened to them? Don't worry it's been
happening all our lives; in the past there's been big scandals like the
tulips and shares and most recently it's been in cryptocurrency. I'm going to use
The Wolf of Wall Street to show you three ways that people can use to influence
you to part with your money.
The first trick is to come across as credible, take a look at this clip:
Gentlemen, welcome to Stratton Oakmont! You'll see a lion's head in the logo and
you hear the word Oakmont - oak, strong - all around positioning that the company and
the person representing that company is credible. The first thing you need to iinfluence somebody is to be credible otherwise the person listening to you
will not believe a word that passes your lips. We're a new company with a new name
a company that our clients can believe in, a company that our clients can trust.
Number two: Trust. Trust me. When you establish trust
then you really begin to manipulate your audience. What we're gonna do is
this first we pitch him Disney AT&T IBM blue chip stocks exclusively companies
these people know. Once we sucker them in we unload the dog shit the Pink
Sheets the penny stocks where we make the money fifty percent commission baby!
A great example of where trust can be used to take advantage of you and take
your money away from you is a boiler room scam where I get you to trust me
over a period of time by giving me some money. Say I ask you to give me five
pounds, many of you will say no, a few of you will you'll say yeah - it's not the
end of the world to lose five pounds. So you give me five pounds on the promise
that I will next week give you ten pounds back. I duly do so so. After two
weeks time you're five pounds better off the following week I'll make another
request for money perhaps for six pounds the next week you
double your money I'll give you twelve pounds back so it continues for a few
weeks and I am down but after week five or six I say to you: okay
let's step things up this time you give me 1,000 pounds and because previously
I've always done what I said I'll do you trust me and many of you buy into me you
give me that thousand pounds and the following week you get nothing
back because of hot tailed it and I've left the country!
Number three it's time to bring out the big guns, it's time for time! Now the key
to making money in a situation like this is to position yourself now before the
settlement. Because by the time we read about it in the Wall Street Journal it's
already too late. Time in this case used in a sense of scarcity we have an ever
reducing window of opportunity which is going to eventually close if we don't
buy it right there and then. What happens when we see that ever reducing
opportunity is that we become emotional, we move from cold deeply logical,
thoughtful, reflective mode to a really exciting mode because we're chasing
after something we've really got to get it. Yeah, I am impressed you give me one
shot here on a blue chip stock like Kodak and believe me Kevin the only
problem you're gonna have is that you didn't buy more - sound fair enough? My
wife might divorce me but yeah let's do it!
Excellent choice Kevin, how much you want to go for this time $5,000 we not
try $8,000 Kevin. Lets do $10,000. Excellent choice Kevin. Let me lock in that trade right
now and get back to you in five minutes with an exact confirmation Kevin and,
welcome to Stratton Oakmont! Thanks man, I'm gonna have a beer!
Take it easy Kevin. Imagine going to a day where you see a really inspirational
speaker you can't believe that individual, who's famous, is giving you
all that information for free. You're so thankful and then at the end
of a day there's a promise made. There's a promise made that for some of you, that
lucky few will be given the opportunity to get even more access to better
information given by that speaker - if you sign up on that day. If you sign up on
that day you will get access perhaps at 25% off, you'll get access to even more
Now the take-up rate is so high, why? Because we are in a hot cognitive state
we are all emotional. We're no longer using logic, we're using intuition, we're using our
feelings to make a buying decision. Watch out when people are saying to you, you
must do this now instantly. Say to yourself this is somebody trying to take
advantage of me. It could well be it's true that opportunity is going to be
missed but a lot of the time the individual telling you that is using
time, a lot of a time, to take advantage of you. They're trying to trick you into a
hot cognitive state. Stop, be skeptical. Ask yourself would you
normally buy this if you were sat at home having a cup of tea or a lovely
coffee in the cold light of day? In conclusion ladies and gentlemen it's not
these three influential techniques that are bad but the ends for which they are
used. In this Wolf of Wall Street they're used to exploit people and take
advantage of them. Today we have something called the Internet which
means realistically if we're doubtful we go online and check it
out. But still be careful. If you see these three things being used to
persuade you of something ask yourself a question :Did Andrew talk about this and
perhaps you need to check out the proposition before you buy.
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