Hey, I'm Julia from Wipster.
And I'm Pat from Xero.
Something we've been hearing from marketers
is that they are having a really hard time incorporating video
into their content marketing strategy.
And when they do, it can be really hard to measure
and interpret the results.
When I have a goal in mind, how do I know what kind of video
to make to achieve that outcome.
Putting the whole production process together
in a way that is scalable and is not going to break the bank.
One of the things that people are having trouble investing
videos, they don't have enough data
to know that they're going to create
video that actually works.
The approval process gets in the way of a really good, creative
video.
I think the hardest thing in video
is breaking through the clutter and getting someone
to engage with your video, again and again and again.
Sounds familiar?
That's where we come in.
I've been there, done that, got the t-shirt to prove it.
And not this t-shirt, another t-shirt.
Anyway.
Really looking forward to sharing with you
some of the challenges that we've faced here
at Xero, as we've built our strategy
from what was pretty much an ad hoc approach into something
that purposeful, full of intent.
Join for a webinar where we're learn
how Xero was able to build a video content marketing
strategy from the ground up.
So join us on Wednesday the 7th of February at 11 AM PST time
for this one off event.
Plus, there will be time at the end to answer any questions
you might have about your own brand's content marketing
strategy.
If you do miss it, we've going to record it
and then we'll send it to you.
See you there.
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