One of the biggest questions that I get asked is
how do you create a video strategy for your YouTube channel?
So in today's video I'm gonna share with you
my secret strategy for planning videos
for my YouTube channel.
Hey, guys, welcome back to another episode of Just the Tips.
My name is Trena if you are new here,
and I help creative entrepreneurs
get their business on YouTube.
Like I said, in today's video we're gonna walk through
how to create a video strategy for your business
to get on YouTube.
So my little secret to success here on YouTube is playlists.
It's one of the biggest underutilized elements of YouTube
that people really don't use.
And if they use it, they're not using it right.
So when you think about playlists,
you wanna think about bingeable content.
So, what you wanna think about is,
remember that time you got on Netflix
and you watched, oh, one episode of Friends,
and then five hours later you realized
you just watched all of season seven and eight?
Yeah, that's because Netflix automatically played
that next video.
And playlists can do that for your content as well.
And why that's so important is because
YouTube really values channels
that keep people watching the platform,
that keep people watching more and more minutes
of your videos.
So if you can create bingeable content in a playlist,
YouTube is going to promote that playlist
and potentially rank it in search results.
So how do you do this?
So the first thing that I do
is I write down all of the video ideas
that I have for the next couple weeks,
and I try to see if there is a similar theme
and try to group five to six video ideas together.
So my upload days are Tuesdays and Thursdays,
so for five to six weeks I'm gonna have a video series
specifically on Tuesdays
and another video series specifically on Thursdays.
Now, these videos, you want them
to kind of tie into one another so if they find one video,
they're going to wanna watch the next in the series
and the next in the series.
Not only does this start accumulating watch time minutes
for you, but it also starts to chisel away
at that know, like, and trust factor
for someone who may be watching you for the first time.
By breaking down that know, like, and trust factor,
it's going to be much easier
to sell that person your ebook or your course
or your one-on-one services.
So what I do for the first five videos
in my series is I just get people to watch my content.
Whether a call to action to watch the previous video
or to subscribe to my channel,
I'm just focused on getting people to watch more content.
Then the last video in my series,
I'm going to send people to an opt-in or a course
or my work with me page,
because I built up this trust
if they binge-watched my playlist,
and hopefully they like me
and they're ready to work with me.
Now, why specifically am I saying five to six videos?
So if you post that playlist on your YouTube channel,
it's about five videos that fit across,
and it's six videos if you do it horizontally.
So you just want your playlist to look
like it's full, it's complete,
and it just aesthetically looks better.
So you can see I have my video series mapped out
for the rest of the year on that calendar right there.
The different color Post-Its represent
the different video series that I have planned.
And so this is the end of a video series
that I started here on my YouTube channel
all about coming up with video ideas
and a video strategy for your business.
So if you just want somebody
to give you the video ideas upfront,
I have 52 video ideas based per industry
in my current shop.
So if you are a business coach or a health coach
or social media strategy,
I've already come up with 52 video ideas for you.
All you have to do is pop on over to my shop.
I'll link it up here and down in the description box below.
Pick your industry, click Buy,
and automatically you have a year's worth
of video ideas created for you.
Now, if your industry is not listed, please let me know.
We can set up something to do a customizable plan for you.
But I do have 10 specific industries listed
with a year's worth of video ideas.
So what are some video ideas you're thinking about creating?
You don't have to buy my video ideas to get started.
What are some of your ideas?
If you liked this video series,
make sure you give it a thumbs up and you subscribe,
because next week I'm kicking off a new video series
all about goal-setting.
So as we get closer to the end of the year,
let's talk about setting YouTube goals,
personal goals, business goals.
So we're kicking off that playlist next week.
Thank you so much for watching, bye!
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