Waching daily Jun 5 2017

Hey guys! Gabe Michael from Forge Apollo

here. I want to briefly talk about viral Videos.

When used correctly viral videos

are a great tool but shouldn't be

considered your entire strategy. We've

done viral videos before in the past for

ourselves and for our clients and some

of the past work that I used to do but

the truth of the matter is that it's

really hard to actually make a viral

video. Now, there are a lot of factors

that do come into place but it's

important to know that these are the

exceptions not the rules in creating

video for your marketing strategy.

First thing is as always it's always about the

content. The content has to be great and

it has to be authentic in order to go

viral. We've all seen the pepsi ad. We

know that it's inauthentic for many

reasons beyond just the content alone so

when making your content really think

about how you can be authentic to a very

small number of people and how can you

make the best possible video to that

particular niche. So let's say you're a

bodybuilding company. What do the people that

are in your community want to see what

are some of the things that are just

entwined into that committee that maybe

they will only get but also cross over to

a broader market. The next part of this

is timing. Timing is everything with your

video. I've seen videos that have been

killed just based on the days they're

launched because some big news story

breaks nobody cares about your little

video. So for evolution to bikini we

start out on the week before Memorial Day.

It's the perfect time to launch it a

like that because it was the unofficial

start of summer. The third thing you

should consider is foundational content.

sometimes I takes a long time and a lot

of videos before one actually sparks and

goes viral.

Having foundational content as the

backbone will support you, help you build

your community, but also set you up for

success once one video happens to go

viral or finally get to that point where

it starts to pick up traction through

YouTube's algorithms more videos will

follow. The next factor is outreach.

You've made a great video why would

somebody want to share this video that

you've made? It's an honest question just

because you made it you put your love

your sweat and your hard work and all of

your creative energy into it doesn't

necessarily mean that anybody else is

going to care. So when you're looking to

share your video you need to find those

publications and websites and

communities that already share content

that is similar to the video that you

have. Next and most important aspect of

making a video go viral is the hard work

we talk about outreach we've talked

about creating great content but one of

the most important things is putting the

sweat into it if you don't put the same

amount of energy into getting people to

watch and share your video why would

anybody else? To be honest I wouldn't

hedge my bets on just one video but

here's what I would do. I'd put in the work

and I would do a video inventory of

anything that I've ever made my company

has made and see what's missing in your

video library or on the YouTube channel

your Facebook page and go make those

videos first because without those

foundational elements how is somebody

supposed to know your broader story and

I know I said this in any other videos

but you'd have to know what your main

goal is because if you don't know what

your main marketing goal is in creating a

viral video if you're doing it just for

fun that's fine, but if you're really

hinging everything and your entire

budget on this one property it doesn't

matter how good it is because there's so

many other factor

to play. I'm not saying to take

viral out of your strategy I actually do

think it's a great my opening tool to

pull people into your sales funnel but

once they're in you have to have other

content that's laid out and you have to

know your full story. So to sum this up

having viral content is great, but your shouldn't hinge

your whole strategy on it.

Having foundational content is one of the

most important things and something you

need to build build and build over time

and then maybe one of those pieces

goes viral on its own or maybe some

of the viral confident that you are

going to start producing feed into this

other funnel. That drives people to learn your

entire brand story and also let's you hit

people on different touchpoints in many

different places across mobile and

across desktop any place that you can

actually go. So I hope this was helpful

in some fashion.If you have any questions please put

them in the comment box below like us

and subscribe or you can visit us at

forgeapollo.com and I'd be happy to answer any questions.