Waching daily Jun 5 2017

Hey there, it's Ashley Perkins!

Welcome back, and if you're new here, welcome to the best place to build income, influence

and impact for your business or brand online.

Facebook's founders and team have ensured that it's no secret that video content is

prioritized above all other content within the Facebook algorithm.

That's why it makes sense that the top performing Facebook ads are also video-based!

If you're tired of lacklustre results, and feeling like you're flushing your ad dollars

down the drain, this video is for you because I'm going to give you six tips to improve

your Facebook ads using video.

And if you really want to step up your Facebook game, make sure you stick around till the

end because I've got a free email course that will help you conquer your next launch

using the Facebook platform.

Step 1: Come on strong

You only have about 2-3 seconds to captivate your audience's attention before they keep

scrolling, so the intro to your video should be extremely valuable, relevant, and attention-grabbing.

That means avoiding long introductions so you can dive right into the meat of your content.

You want to dive in right away to not only capture the attention of your audience, but

also because your entire video ad should only be about 20-25 seconds total in length.

It doesn't sound like much, but if you're strategic about the content you include in

your video and in ensuring that the "next steps" or call to action is easy to understand

and act on, you'll see high conversions for a low cost.

Step 2: Create a catchy thumbnail

Using tools like Canva or Photoshop, create a thumbnail for your video that will work

to further draw your target audience in by peaking their curiosity.

Not only is a custom thumbnail perfect for branding your video and peaking your audience's

curiosity, but it favours those who have chosen to switch off the auto-play feature on their

Facebook timeline.

But before you upload your custom thumbnail, there's two things you need to do.

First, you need to make sure your thumbnail fits the same timeline format of your video

ad which is 16:9.

Second, don't overload your thumbnail with text because although Facebook lifted the

20% text rule on ad images, your ad will still receive a low priority for delivery if the

thumbnail is inundated with text.

Step 3: Target different audiences based on engagement

Facebook allows you to create custom audiences based on a variety of video engagement metrics.

Create a few based on the amount of time people have previously spent viewing your video content,

and target your ad towards each of them within separate ad sets.

You should also record a few different variations of your video ad, and draft a few versions

of ad copy to test between those custom audiences.

That way, once you've run your ads for 24-28 hours, you can analyze which ad sets are performing

better than others, and then re-allocate the majority of your ad budget to their performance.

Step 4: Optimize your ad objective

When you create a Facebook ad campaign from scratch, you start by choosing an objective

that determines the deliverability of your ad.

Video is a style that can be applied to almost all Facebook ads, but if you want to optimize

your ad for ultimate deliverability, you should also select video views as your ad objective.

When you do this versus selecting an objective like website clicks, you're telling the

Facebook algorithm to deliver your video content to people who are most likely to watch it

entirely versus people who are more likely to click off to something else.

If your goal is to have audiences click to an external website and still want some of

the benefit of video performance ads, you should create a carousel ad which I'll get

into next.

Step 5: Drive traffic using Carousel the video format

The benefit of carousel ads for those of you who want to link to external websites is that

you can combine text, links and videos to create a visual story for your audience.

It's still important that you apply the same principles to your carousel videos as

you would a single video ad by keeping each video short and sweet.

You'll have plenty of room in the multiple headlines, call to action buttons, and link

descriptions to elaborate on the video content.

Just remember, the goal is to maintain your audience's attention throughout the entire

story.

Step 6: Be mindful of mobile

This is no longer an option for your business in any way.

Whether it's ads, videos, photos, your website, or landing pages, you need to optimize every

viewer experience for mobile.

When you're creating a Facebook ad, consider that same audience I mentioned earlier and

the fact that they have the auto-play feature turned off.

That likely means they're trying to conserve data, which means that they're not going

to be playing your video ad while they're on the phone in line at Starbucks.

So, if you don't revoke their access to view your video ad while they're not connected

to Wi-Fi, you're essentially paying for lost views.

And that is no Bueno.

So, there you have it.

Six tips to improve your Facebook ads using video!

Now I have something special to share with you.

If the idea of launching things like webinars, videos, and even ads makes your palms sweat,

and you're struggling to build an email list to even launch anything to, then click

the link below and sign up for my free email course: Launch With No List.

Inside I give you a top-to-bottom strategy for planning, creating and executing an entire

launch campaign using Facebook – all while building your email list for you at the same

time.

I've also included four value-packed bonuses in there for you to help along the way!

Just click the link below to sign up for free.

As always, if you found this video helpful please leave a comment below, share it with

your friends, and be sure to subscribe.

See you next time!

For more infomation >> 6 Ways to Improve Facebook Ads With Video - Duration: 6:41.

-------------------------------------------

Woke Girls Indiegogo Campaign Video - Duration: 3:49.

Photographer: Alright girls, could you look over here now?

[Girls whisper] Hey, who's that?

Zoey: Ah. This hair is all in my face.

Zoey: Ah. This hair is all in my face. Photographer: And three, two, one....

Photographer: And three, two, one....

[Girls whisper] Is she in the shoot too?

Photographer: Oh hey, Bella. Bella: Hey!

[Girls muttering]

[Girls muttering] Tam: Why is she just walking through our shoot.....?

Photographer: Alright, if you guys could just move over there a little bit....

Milagros: Move? Photographer: No no. Further over there.

Shemeka: Are you kidding me? Photographer: Yeah. Make room.

Tam: Of course.

Yinka: This is ridiculous.

Aafreen: I can't believe this.

Shemeka: This is messed up, man!

Photographer: Perfect!

Aren't you tired of this being the only narrative shown in children's media?

Where the underrepresented identities

are simply the diverse background for the same story? I know I am.

My name is Mickey. Today I have an MBA and MPP from Harvard and I have worked as a

consultant and an elementary school teacher. But once I was just another

Black girl from a low-income single-parent family. Society made it

very clear to me that that was a bad thing.

In all forms of media young girls

from marginalized identities and lower income backgrounds are constantly

reminded of the power that they lack.

I created Woke Girls- a doll line and book series-

to change that narrative.

Woke Girls is designed to empower young girls

by sending the message that their identities, no matter how burdened by

adversity, are worthy of respect, empathy, inclusion, and love.

Their identities and experiences are the source of the power they can use to achieve their dreams and

change the game-- no matter who tries to convince them otherwise.

We have six characters so far. Each from different parts of the U.S.

They represent a range

of socioeconomic backgrounds,

family structures, gender identities, religions

and ethnicities.

There are three additional characters under development who will

make Woke Girls even more inclusive.

The dolls have authentic facial features and hair types.

Realistic body proportions and articulated joints.

Their stories are told through a chapter book

series at a 2nd-3rd grade reading level.

Each book focuses on an individual character but all books follow a similar arc.

First we learn about the narrating character's life and the adversity she faces.

Then the girls meet up in a dream world called Woke World.

There they transform into magical heroes with superpowers

inspired by their real-world identities.

After their adventures the girls

return to the real world.

They no longer have superpowers but they feel

powerful and have new ideas on how they can approach adversity.

Girls won't recognize their own power if nothing shows them they have it.

We have a responsibility to empower the next generation of girls.

It's very positive

and you don't get to see a lot of positive about young black women. Honestly you

don't and I would like for my children to be one of those positive role models

in the future or even now at a young age.

Woke Girls will empower young girls to

embrace their inner strength.

I want to put my lived experience and education

to use by creating a toy company that serves the needs of our communities

instead of just taking their money.

My vision is to grow Woke Girls into a

profitable brand that can spread an empowering message while providing

sustainable funding for community led programs.

Particularly those that support

the social and emotional development of girls.

After a year of hard work and

covering all costs on my own, the doll prototypes are done and the first book

is near completion.

I need your support to make the factory's minimum order

requirements and publish the first books.

Please join me in bringing us one step

closer to a world where all girls recognize their worth and their power.

Thank you for your time.

Stay woke and keep the dream alive!

--Visit us at wokegirls.com to learn more--