video marketing has become the go-to way to build a business online generate
leads and ultimately get more customers in today's video I'm gonna go through
four different types of ways to use video to acquire either customers for
your agency or to use these tactics to acquire customers and leads for your
clients for your marketing agency so stay tuned here we go all right welcome
back everybody my name is Jordan Steen aka serial entrepreneur and at this
channel we talk all about social media marketing digital marketing personal
branding really just running marketing campaigns online and building a business
online so if you're interested in any of that information make sure that you hit
the subscribe button and the notification about at the bottom of this
video so that way you get updated with all of our free training our free
giveaways we do every week on Thursdays at 9 p.m. when we go live Eastern
Standard Time and pretty much all of the 3 stuff we give away at this channel
let's go through these 4 tips that I told you or the 4 different styles of
videos that I told you you can use to attract customers and leads oh and make
sure you stay tuned to the end of this video where I'll tell you how to get
access to this super cool super secret weapon as far as starting your marketing
agency there is a big training that we put together that will help you out as
far as the tools and resources you're gonna need some training on selling and
pricing and all kinds of different stuff so check that out at the end so when it
comes to using video content you really have to think about the sales funnel
principle which if you understand sales funnels you know at the top of funnel
you have the awareness stage of your campaign where people don't really know
about your trap or your business or your products or services yet right so that's
considered cold traffic then you have the middle of the funnel which is
considered the consideration stage where these people are aware of your business
they know what you do and what you're trying to promote and they're looking
more into your products or services and you know that based on the fact that
they've either visited web pages specifically that you know are higher
conversion pages or they've visited specific
social channels where you release a ton of content but you know that they're
interested and then finally you have the conversion stage of the funnel where
these people I finally made a decision to purchase something and now they are
you know a customer you have to understand that when you create your
video content the high level the awareness style videos need to be
focused more on the brand and the story of the brand and something kind of
catchy and fun to get the person interested in your business at first or
at least something that relates really well or is able to provide value to them
in some way that your business you know can provide to them at the next stage of
the funnel the consideration stage that's where you want to start giving
them videos like testimonials or reviews or information about the product or
service that will help them or free training it will be related to the
product or service that you provide but it'll be training to help them for free
just enough for the training where they'll want more and that entices them
to purchase and then finally you have the conversion step of the funnel and at
this step of the funnel you have to understand that these people they're
ready to buy they just need a reason so this is where you give them five reasons
why your product might be better or you're showing them more testimonial ads
from other customers or you're showing them results that your product or
service is provided to those customers directly right so you're doing something
to entice them to buy your may be showing them authority style videos
where it's you on a stage speaking somewhere or your business is being you
know nominated for an award or something that they've received in their industry
that makes them the best let's look at some of these videos again really
quickly and we'll talk about how they work okay so the first video I want to
talk about with you guys is the profile video and they call it the profile video
because it's the introduction if you think about a profile image it's kind of
the introduction to a person when you go to their profile right so we call this
the profile video and this video focuses on the brand's story and it's somewhat
entertaining or funny or it pulls it some kind of emotion that's gonna make
that person want to engage and want to learn more at least about what the
business does right so it's something that kind of leaves the question still
in the air about the business but not like a I have no idea what that was
about but like oh man what does that business offer in this area of their
business or you know maybe there's something I didn't
about this specific product that I thought I knew before right so something
that's going to make them question and want to learn more
but that profile video is super important so there's seven quick things
that we want to go through really quickly that you need to consider really
when you're creating your profile video or that brand story video number one who
is your target audience who are you trying to you know target your videos to
what does their buyer persona look like oh and speaking of if you're looking on
how to position your brand with other competitors in the market and how you
kind of want to strategize yourself amongst the other businesses then check
out this video in the top right hand corner number two is what's the goal are
you trying to increase awareness sell more tickets some more product in
general are you trying to get more leads more subscribers what's the goal number
three is where is the video going to live Facebook Instagram YouTube you know
what kind of video platform are you using instagrams IG TV is great but it's
still new and it's different and a lot of people still aren't using it that
much so what kind of platform are you going to use for your video number four
when is it due because that's a super important thing
if you're not planning all of these things out then things are gonna get
late and they won't be published on time which means you've lacked consistency
which kills your campaign so set clear scheduling timelines dates everything
that you need for your campaign to go off smoothly number five is what is your
budget because these camera equipment lighting and backdrops and all of this
stuff isn't cheap or free so what kind of budget are you working on do you have
some stuff maybe you can rent or do you need to go and maybe borrow something or
can you afford to buy new equipment for yourself or even used equipment for
yourself number six is one of the creative requirements how much video
editing expertise do you really need for this job to go off do you need someone
who can add animation to a video that you're creating because that's a whole
other job and they need to be pretty skilled at doing a job like that so what
requirements do you need for this job and then number seven is what will
constitute success for this video basically just to several KPIs otherwise
known as key performance indicators that go along with the goals of your campaign
and make sure that those KPIs line up to meet those goals so the second kind of
video we want to talk about today is video testimonials and reviews because
these videos do so much for your business
when you're able to get a cold audience and start to get them through some
training or through some free value information or maybe even get them to
come in and visit your business you know for the first time or a client's
business for the first time that's great but now you want to keep them coming
back and or make that final steps actually making their first purchase if
they haven't already which is the best way to do that is with customers who
have had a great experience with you that referral style mentality of
business still exists but it's on social now people share their things with their
friends on Facebook Instagram things like that so you want to get them to
share your information with other people on Facebook now these last two are a
little more related to the marketing agency side of things so if you're
starting a marketing agency it can help you get more clients for your agency but
it's also something that you can kind of consider for some of your clients with
as far as this first one we're going to talk about which is video proposals if
you have something where you're trying to pitch someone and you that's better
that's basically what you're doing with video you're making a video proposal
right you're selling your product or service at some point with the video to
a viewer right so think about these videos again this proposal mentality
goes along with making it for your clients as well as for your own business
but with proposal videos all you're gonna do is instead of creating some
kind of you know in-person meeting that's required to go to if you're
working mobile if you're working with people who work in different states you
can create a video recording and actually record your presentation and
then send that to them they can watch that write down any questions and then
you guys can have a meeting video via a video call all right so proposal videos
are actually something again with this digital age that you have to consider
video messaging is also super important if you or video training video help
things of that nature with regards to customer service and helping people you
know really come into working with your business or with your agency providing
those video tutorials helps a ton I know that I've recorded you know some of the
same thing I got to the point where I was doing so many tasks so many times or
different clients but they all needed to know the same information so I figured
why not just shoot it in a video and every time someone asked one of those
questions kind of like a FAQ thing I can just send them a
video training that will help them with that along with working with my business
so that's going to help that speed up the process of getting work done and
making sure that we're able to help our clients properly so if you're interested
in learning some of our other secret kind of trick ways that we've been able
to grow businesses online then you're gonna want to check out this video up
here that we recently put together promise you you'll like that one but
thank you guys so much for watching I really do appreciate it and make sure
you hit the subscribe button and the notification mail if you're brand new to
this channel and after that leave a comment below this video letting me know
some different types of video style marketing that have worked for you oh
and make sure to get down in there because people leave really good
comments all the time about some advice that they've either you know had to
share because of an experience they've had or something that they've done that
didn't work and they want to share with someone else so get down in the comments
and get involved with the people down there because it's a lot of help I
promise you and then I'll jump in there too and let you guys know too but that's
it for this video guys thank you so much I will see you on the next one until
then serial entrepreneur out later guys why do I feel like I have a hair stick
yeah I'm sorry I had like a hair tickling my nose from a mustache it felt
so weird I was about to sneeze ready to start living the six-figure work where
ever be your own boss lifestyle well it's serial entrepreneur Academy
will teach you how to use a laptop and Internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see you in the course and serial
entrepreneur
you
For more infomation >> latest-SIIMA Awards 2018 Tamil - Full Event -FINALPARTS VIDEO__ll_(royal apr studios) - Duration: 6:43. 
Không có nhận xét nào:
Đăng nhận xét