What's the storyboard? and why do you need one? Well on this episode I'll show
you how to create effective storyboards and use them to improve how you produce
videos for your business. I'll even provide you with free
downloadable storyboard templates. Stick around.
Now before I get started,
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A storyboard is basically an outline of a video broken down scene-by-scene
and usually it's comprised of multiple boxes that have illustrations or photos
and a breakdown on the script along with a little section to add notes.
Careful planning is important when it comes to video that's why businesses should use a
storyboard during pre-production and yes creating a storyboard will add more time
during the production process initially, but it will save you a ton of time and a
ton of headaches down the road.
By taking the time to create a storyboard when
you're producing the video you'll know exactly what shots you'll need and how
to set up. And when editing you'll know when to cut between shots
and what shots to use.
Have you ever gone to shoot a video and then you don't know where how
to set up and people are just standing around waiting for something to do?
(Welll...)
(...We're waiting.)
and when editing you realize certain b-roll footage would have been perfect during a
specific scene, but instead you're stuck being focused on a subject that's
talking way too long.
(In 1930 the republican-controlled House of)
(Representatives in an effort to alleviate the effects of the...anyone?)
(anyone? the Great Depression passed the... anyone?)
or you're forced to go out and
shoot B-roll footage after the fact and having to re-shoot the video just because
you realized you could have gotten better angles the first time around.
By having a storyboard you can avoid all these issues and in turn,
shorten the turnaround time of the production...as well as producing better
more effective videos.
Fun fact. storyboarding was developed at Walt
Disney studio in the early 1930s. Disney credited animator Webb Smith with
creating the idea of drawing scenes on separate sheets of paper and pinning
them up on a bulletin board to tell story in sequence
creating the very first storyboard.
The first complete storyboards were created for the 1933
Disney short, Three Little Pigs.
It's said that the very first storyboards at Disney evolved from comic book-like sketches
in the 1920s to illustrate concepts for animated cartoon shorts
such as Steamboat Willie.
One of the very first live-action films to be completely
storyboarded was Gone with the Wind.
Isn't that interesting?
All right,
so how do you properly storyboard?
Well, if you're ready have a solid script you can
start storyboarding right away, but what if you don't have a script? Well, you can
actually create a rough outline and start storyboarding with big ideas and
this will help you with the scripting process afterwards.
We actually sometimes
use two different storyboard templates, which we'll have available for you to download.
The first storyboard template that we use is for when we don't have a
finalized script and this helps us to actually brainstorm to get more ideas.
The second template is for we have a finalized script and we want to
determine a shot-for-shot detailed storyboard for videographers and editors
to use to speed up production process.
So let's start by going over the first
template that we use. Again, this template is for whenever we don't have a finalized script.
As you can see it's heavily focused on the visuals it has
boxes on top for each shot where we then illustrate the narrative and we have
some space underneath to have any notes that we want to go along with those
shots. Now you don't have to be able to draw well to illustrate the shots
again this is just a brainstorm you can even draw stick figures if you want.
When trying to come up with the story there are some guidelines that are proven to
be effective and I'll tell you what they are.
Most great narrative as you'll
probably know, start with a negative before state and then ends with a
positive after state and all the struggles that happen in between that
before state until reaching that after state is what's called a hero's journey.
So in this hero's journey framework, the first step is to introduce the hero and
then you introduce the hero's problem and then you state why the problem is
such a huge inconvenience now this is the before state and this is what's
negatively impacting the hero's life.
(evil is stirring in Mordor the ring has)
(awoken it's heard it's master's call)
after stating the problem then you introduce the solution
to the problem and you state why and how the solution will solve it.
(the ring must be destroyed)
(the ring was made in the fires of Mount Doom)
(Only there can it be unmade)
(it must be taken deep into Mordor and cast back into the fiery chasm from whence it came.)
The hero uses his solution to achieve the after state the
positive emotional payoff.
So now let's put this into how you can use this framework when creating the
storyboard and trying to come up with your script.
Video marketers and
copywriters use this framework as part of the scripting called Problem-Agitate-Solve.
First, the problem. You point out a painful problem that your viewers are
experiencing, then you agitate this problem. Identify the underlying pain
behind the problem and how it's making your viewers feel.
(You want to keep warm)
(when you're feeling chilled but you don't want to raise your heating bill)
(blankets are okay but they can slip and slide and when you need to reach for)
(something your hands are trapped inside)
and then last, the solution.
Introduce
the solution that solves their painful problem and how it's a huge improvement to
the quality of your viewers life.
Now this should be your product or service.
(the Snuggie keeps you totally warm and gives you the freedom to use your hands)
(so now you can work the remote or read a book in total warmth and comfort, use)
(your laptop without being cold, or enjoy a snack while staying snuggly warm)
Then you add a call to action for the viewers to take the next step towards
accomplishing this positive after state.
(call now and you'll get the ultra soft)
(ultra warm Snuggie for only $19.95.
Now this is just a very quick run-through of)
the process. If you'd like me to make an episode all about scripting and go more
into detail, then let me know in the comments and I'll make an episode for
you guys.
Ok so that first storyboard template is to aid you in the
brainstorming of your video and coming up with your script.
Once a finalized
script has been approved we then use another storyboard template that I'll
show you right now.
As you can see this one is a lot more technical and focuses
heavily on what's being said in each section of the script
On the left side,
you'll have the script and on the right side you'll have the visuals that you
want to go along with each specific part of the script.
You can also add any audio
notes in the left section as well as music or sound effects that you want to
play in each section. You can even include a time code to note how long
each section should last.
On the right side
where the visuals go there are a bunch of different ways you can add these visuals.
You can draw on by hand, which is the quickest way, but also leaves a lot for
interpretation if you're handing this off to a videographer.
Now along with
those illustrations though, you can write in notes under each section telling
whoever you're handing this off to exactly what's happening in each scene.
Next, you can use stock photos or illustrations that you can get from the
internet to get specific facial expressions, settings, props, and so on or
you can even take pictures of yourself, your employees, or your product or
service so that you can have a reference of the camera angles, how the framing
should be, how the subject should interact with the product or service,
body language...
you can even use a mixture of these whatever gives your
videographer and editors the best reference for whenever they have to
shoot the video and edit the video and get it as close as possible to your vision.
So those are the two storyboard templates that we use and it'll
definitely save you time in the end when producing videos. Both storyboard
templates are available for you to download for free they're in the
description below so make sure to check out those links cuz those will
definitely help you out when producing your videos.
So, did you enjoy this episode?
Do you have any questions or comments? I actually have a question for
you...do you guys use any other storyboard method? Let me know in the comment
section below. And as a final reminder, make sure to check out those links in
the description below and get your free templates.
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