Waching daily May 19 2017

Video demands that you watch it and be engaged with it.

Whether it's a commercial spot or it's a corporate video you're telling a story.

The combination of visuals, and sound, and animation, and taking you to a place that

is far from you or a different part of the world.

That's a pretty special thing.

Especially in this day and age with the internet, video is what's going to sell your company.

If you see someone on camera it feels like they're talking to you.

It makes your message more personal.

I think of video as an integral part of your business in the same way that you would have

a logo or a good letterhead, it just speaks to your credibility.

The style, the look, the feel.

Everything wrapped up together represents your company.

It's not just high level production experience and being able to execute your idea.

It takes a skilled producer and the whole team from directors of photography to editors,

graphics.

But boy when you do it right the results are amazing.

The first thing a client has to do is say when we're done this is how we want to move

the needle.

This is what we want to accomplish.

And that goal may be different per client.

It could be to raise more funds on their website or it could just be to simply raise awareness

and we use different types of analytics to determine that success.

A picture is worth a thousand words and we make 24 or 30 pictures a second.

So that's worth something.

For more infomation >> How can video bring value to your business? | Plum Media - Duration: 1:41.

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Ask the Vet - What is Cushing's Disease in horses? - Duration: 6:54.

SARAH: "What is Cushing's, and what is it caused by?

What can I do to manage it?"

DR LYDIA GRAY: So you'll help me make sure you

answer each of those questions.

So the first one is--

SARAH: I can keep track of the questions.

I will not be doing the answering.

DR LYDIA GRAY: What is Cushing's?

So the other name for it, the name that your veterinarian

might use is pituitary pars intermedia dysfunction,

or PPID.

So here we go with the acronyms.

And it's a collection of clinical signs

that are associated with an endocrine dysfunction.

So what happens is your pituitary gland--

and there's three parts.

That's why it's narrowed down to the middle part,

pars intermedia--

is under negative inhibition, so it's

being kept in check by another section of the brain called

the hypothalamus.

And the hypothalamus, one of its many jobs

is to send over a signal, a neurotransmitter,

dopamine specifically, to the pituitary and say, "Calm down.

Keep calm and carry on.

Just chill."

And then, everything's fine.

But as age, oxidative stress, happens to horses--

so this is a senior horse disease--

then, the hypothalamus doesn't do as good a job sending over

that signal and the pituitary is unchecked

and it becomes enlarged and overactive, dysfunction.

And so then, it releases some hormones.

ACTH is probably the best known of those.

And then, we have this collection of clinical signs.

And so it might be a long and curly hair coat,

which we call hypertrichosis.

It could be weight loss, specifically muscle loss.

And here, I'm thinking over the top line and the bottom line,

or the underline, the belly.

Increased susceptibility to infections, so

the immune system is dampened.

Laminitis is a problem.

They might urinate more frequently and then drink more.

So it is truly a cluster or collection of clinical signs.

And together, you begin to notice things not quite right

with your horse, even behavior, attitude changes.

And you talk to your veterinarian.

And then, they come out and test.

SARAH: So we've got what is it, what is it caused by.

What can I do to manage it?

DR LYDIA GRAY: So well, I guess we can go on with your vet.

So your veterinarian comes out and diagnoses it.

And this is a pretty simple test now.

Now, it's just an ACTH test.

And it's a one time blood draw.

So it's pretty simple.

It used to be an overnight and fast

and you give something and that's all done.

So once your veterinarian has a number,

there is an FDA-approved medication

for it called Prascend, which the active ingredient is

pergolide.

And so you give that and you retest.

And you look for the clinical signs, the long curly hair

coat.

These horses, they don't shed out in the spring.

That's sort of the classic, what you see.

SARAH: So if these aren't working, might have a problem.

DR LYDIA GRAY: Call your vet.

That's right.

So if the blood work comes back, like in 30 days,

better and the horse begins to shed out,

then you're on the right track.

And if not, then, maybe test the blood again.

And maybe the medication needs changed.

So that's the medication side of it.

There are some supplements, specifically

targeting the muscle loss.

So you can add back in extra amino acids,

lysine, methionine, and threonine

to help build up that top line.

You can add in some antioxidants, because we

know the hypothalamus is not working properly,

because of oxidant-induced injury.

So get those going.

Some omega-3 fatty acids to help balance

the inflammatory and anti-inflammatory side.

And there are some other herbs.

Adaptogens would be great to support the immune system.

Feeding, you don't know what you'll need to feed

or how you'll need to feed, unless your veterinarian does

the test for Cushing's, as well as a second test, the test

for insulin resistance, because you can have Cushing's alone.

And that's pretty manageable.

You just feed to the body condition score

that the horse should be at.

And you feed to their teeth and whatever

issues they might have.

But if they also have insulin resistance diagnosed

with the oral sugar test, then you

need to reduce the sugars and starches.

So it's things like soaking the hay

or having them wear a muzzle or not

feeding early or at least reducing grain and watching

the treats that you give.

So no longer a bag of peppermints

or a bag of carrots.

I know people that do that.

But you don't have to do those things,

unless your horse has insulin resistance as well as the PPID.

SARAH: You talked a couple of times about a word

that I think we're pretty familiar with here

at SmartPak, or a phrase.

But I think some of our fans might be less familiar with.

And it brings me almost back to the same grade

that I was in when I was learning about photosynthesis,

oxidation or oxidative stress.

And so the way that I think most people might be familiar

with it is, if you think of oxidizing,

you might think of rust on metal.

And so, hopefully, unless we're talking about the horse shoes,

a horse shouldn't be experiencing rust.

So what kind of oxidative stress are horses exposed to?

And how does that happen?

DR LYDIA GRAY: So think of normal things like sunlight,

with the ozone layer and all of that

and chemicals and just the environment and life itself.

I mean, exercise induces injury oxidative stress.

And so it's when free radicals are generated

and you need antioxidants in your body to capture them

as they are generated.

So Vitamin E is an excellent antioxidant.

Vitamin C, Vitamin A, there's some other ones.

I like alpha lipoic acid, because it's

both fat and water soluble.

So it can go everywhere and gather up these harmful agents

that are released.

So if you have antioxidants on board through the diet--

selenium is one.

It partners with Vitamin E-- then,

you're in better shape than if your horse is

dealing with this oxidative stress on his own.

SARAH: That all horses are exposed to all the time.

DR LYDIA GRAY: All the time.

Yeah.

So if there's more oxidative stress going on,

then they're going to burn through their normal amount

of antioxidants they have.

And so it helps to have more.

For more infomation >> Ask the Vet - What is Cushing's Disease in horses? - Duration: 6:54.

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How to Optimize your YouTube Channel Part 3 of 3 | Funnelbox Video Marketing - Duration: 1:05.

An important part of your YouTube playlist strategy is making sure the content in the

playlist is cohesive.

Let's talk about content cohesiveness in part three in our three part series on YouTube

playlists.

It's tempting to take every video you have and shove them all on the single playlist.

But you want to think about your playlist like TV channels.

It would be odd to find a football game on a travel or food channel, right?

Same goes for the content you're bringing together in a playlist.

If you feel like you don't have enough videos to justify a playlist, think about re-engineering

that content.

It's better to re-edit your existing video content; to create shorter videos that can

be added to a suitable playlist, rather than shove a bunch of unrelated videos together.

Remember, you can always have multiple YouTube playlists.

Don't forget to check out our other two videos in this series.

Have a question?

Leave a comment.

If you want to learn more about driving traffic and sales with YouTube, click the card and

visit our website and be sure to subscribe to our YouTube channel.

For more infomation >> How to Optimize your YouTube Channel Part 3 of 3 | Funnelbox Video Marketing - Duration: 1:05.

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0010 Excel Shortcuts: How to Select Non Adjacent Cells - Duration: 3:23.

Have you ever tried to select multiple cells that were not next to each other?

Sure, there's Control+Click for the PC. There's Command+Click for the Mac.

But in this video, I'm going to teach you the shortcut to select non-adjacent cells

using only the keyboard.

♪ [music] ♪

If you want to select cells that are not next to each other using the mouse,

the way to do it primarily is with the keyboard, pressing and holding the Ctrl

key and then clicking with the mouse. This is probably what you've done thus far.

You can even click and drag and get a whole range going. That's for the PC.

For the Mac, it's the same thing, except instead of Ctrl, you're using Command,

keeping it pressed, and then clicking around that way. However,

if you ever want to use the keyboard only, the way to do it is with Shift+F8.

And the memory trick is, "You should have come along, you funny mate!" Which is

terrible, I know. This is a terrible trick, but hey, it actually helps you

remember. The should is the Shift, and the "funny mate" sounds like eight,

so it's kind of like, you know, close, I guess. Either way, the way to do it here

is to keep Shift+F8 pressed now, and then move with the arrows. And what that does

is it keeps that selection in place before moving. If I Shift down and to the right,

for example, and then hit Shift+F8 again, I can safely move without losing that

selection. So that's the whole trick. Before you move, you want to hit the

Shift+F8. Otherwise, you will "lose your work," right? If I hit Shift+Arrows and

then I move aside without hitting Shift+F8, I start from scratch.

So that's a big tip right there, is not to do that until you're done and you actually

have it all selected that you want. So there's one more nuance,

which is that if you want to take an entire range, you'll go ahead and hit

Shift+F8 once, move aside, as we saw. But if you want to take a single cell,

you'll hit Shift+F8 twice before moving on. Otherwise, it will not work.

So if it's a single cell, you hit it twice. And if it's a range of cells,

you hit Shift+F8 once before you move. I've created a series of exercises for you

to practice this shortcut specifically. So the way to do it is to go to the

Non-Adjacent Ranges tab. You want to match the format. Everything that's on the left

here, you want to make it look identical to the way it is in the example on the

right. The only difference here is the bolding. But use the shortcut that we just

learned. So select all of these, hit Shift+F8, and then that way,

you'll get it all selected before you even apply the bold. And you would do it all in

one swoop, and that's kind of the whole benefit of this shortcut.

That's for the ranges. The next tab is going to be the same thing but with

individual cells. Notice, you're going to hit Shift+F8 the first time just once,

but afterwards, Shift+F8 twice before you move on. Otherwise, it will not work.

And that's the whole trick there. Finally, if you're feeling adventurous,

you'll go to this Non-Adjacent Challenge and you'll do all of these in one

selection without using the mouse. And that way, you can practice all of this

together. Don't forget to visit excelshir.com, where you can download

these exercises, along with other free resources, such as keyboard shortcut cheat

sheets for both PC and Mac.

Thanks for watching. See you next time. And if you can only take a

stand for one thing in your life, take a stand for sharing the Excel love.

That sounds like someone I would stand for.